Archives for b2b - Page 45
Author: Hally Pinaud
Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.
Author: Caroline Ruggiero
It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo's LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. So how on earth did I get here? Well, I have been swayed by good swag, which has taught me several great marketing lessons that I'll share with you in this blog.
The post Marketing Lessons Learned from a Life of Swag Hoarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alan Cassinelli
The bar has been raised and creating more content isn't enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Becoming more strategic in your content promotion requires a new approach that rethinks how you communicate with your audience. Here are four ways you can promote your content to increase engagement.
The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.
Author: Chandar Pattabhiram
In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives all of you a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement–The Marketing Nation. And while it will be the best party in town, my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017.
The post 3 Can’t-Miss Learnings at Marketing Nation Summit 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.
Author: Ellen Gomes
If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Rather than casting a wide net, catching anything and everything, account-based marketing focuses your efforts on targeting and engaging high-value companies that deliver more value. Learn how to create a winning ABM strategy in our new Definitive Guide to Account-Based Marketing.
Author: Jessica Minasian
Being overly meticulous in today's digital world can lead to perfection paralysis. In our quest to achieve the unachievable marketing state—exceeding every deadline, never making a mistake, and producing flawless campaigns—we can end up stalling projects. By finding a balance between perfectionism and realistic goals, you can take a step towards overcoming perfection paralysis. Here are three tips for putting your best foot out there without suffering from perfection paralysis.
The post 3 Ways to Beat Perfection Paralysis at Its Own Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stefan Bhagwandin
Marketing automation covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes.
The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Katie Pope
In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. While we're certainly excited for another great event, we understand that it can sound like we're beating our own drum. So, don’t just take our word for it! In this blog, our Marketo Champions will share why they've attended past Summits and what they're looking forward to this year.