Archives for b2b - Page 43

07 Apr

3 Ways to Make Personalized Marketing a Practice, Not a Goal

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marketing personalization best practices

Author: Guy Atzmon

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers. In today’s increasingly personalized world, this approach is obvious at best. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Read on for three best practices for a holistic personalized marketing strategy.

The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Apr

6 Easy Ways to Perfect Your Landing Pages

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improve your landing pages

Author: Stacey Thornberry

Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded an ebook that had some helpful tidbits on how to ensure your assets are impactful. I’d like to share some of the highlights from this piece with you, as well as a few of my own tricks, to make you the master of landing pages.

The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Apr

6 Ways to Avoid Regretting Your SaaS Software Purchase

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Tips for evaluating Saas software

Author: Alexandra Nation

Measure twice, cut once, an old adage in the fashion industry, is also a great expression for any process that requires strategy and careful planning. And there is definitely a proper process to consider when evaluating and buying software. Read on for my personal observations and patterns in how companies run successful evaluations, as well as gaps in the process that end up wasting resources and resulting in the wrong decision (or no decision at all).

The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Apr

Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy

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digital marketing tips

Author: Mike Tomita

Digital marketing can be difficult to navigate. What works for one business or audience might not work for another. Not to mention, what works today might not work tomorrow. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future.

The post Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Mar

What’s Ahead for Social Media: Live Video, Influencers, and Content

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social media marketing lessons

Author: Lisa Marcyes

I look forward to it every year. The opportunity to travel to San Diego and attend Social Media Marketing World (SMMW). I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. While every session was chock-full of knowledge, here are three takeaways that were echoed throughout the conference.

The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Mar

4 Big Mistakes You Might Be Making with Your Marketing Personas

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creating buyer personas

Author: Hally Pinaud

Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.

The post 4 Big Mistakes You Might Be Making with Your Marketing Personas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Mar

Marketing Lessons Learned from a Life of Swag Hoarding

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marketing lessons from swag

Author: Caroline Ruggiero

It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo's LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. So how on earth did I get here? Well, I have been swayed by good swag, which has taught me several great marketing lessons that I'll share with you in this blog.

The post Marketing Lessons Learned from a Life of Swag Hoarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Mar

4 Content Promotion Strategies to Increase Engagement

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content promotion tactics

Author: Alan Cassinelli

The bar has been raised and creating more content isn't enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Becoming more strategic in your content promotion requires a new approach that rethinks how you communicate with your audience. Here are four ways you can promote your content to increase engagement.

The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Mar

How to Scale Your Marketing Strategy Without Sacrificing Engagement

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scaling your marketing strategy

Author: Patrick Groover

Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.

The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.