Archives for b2b - Page 43
Author: Vyoma Kapur
If you're on a lean team or are a team of one, here are 5 ways to scale your ABM strategy, whether you have hundreds, thousands or more accounts of varying sizes and industries.
The post 5 Ways to Scale Your ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.
The post Top B2B and Consumer Content Marketing Minds & Advice appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Sachin Kalra
The customer lifecycle represents the different stages that buyers will go through as they interact with your brand. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What we’ve come to realize is that even though marketing has evolved significantly over time, the customer lifecycle model hasn’t evolved to reflect the same changes. Here are three fundamental changes to the customer lifecycle model to reflect the unique buyer's journey, which can serve as a framework for you to evaluate your own.
The post The Evolution of the Customer Lifecycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Bradley Yeater
According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. As you're developing an employee advocacy program, many questions may begin to pop up. Here are five do’s and don’t to consider as you're building your employee advocacy program.
The post 5 Do’s and Don’ts of Employee Advocacy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Anastasia Pavlova
At the core of an effective team is a strong marketing automation leader who understands your buyers' needs across the entire lifecycle and thinks about the entire customer experience across touchpoints. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. In this blog, I'll cover all the information you need for a successful marketing automation manager hire.
Author: Mike Brown
It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. If this is something you strive for, read on for five things you should include in your content guidelines for internal and external contributors.
The post 5 Things to Include in Your Brand’s Content Guidelines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts.
Here are three simple steps that you can take to ensure you’re providing a good mobile experience and keeping both your visitors and Google happy.
The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Charm Bianchini
It's an exciting time for marketers as the MarTech landscape continues to expand. But when it comes to choosing the right solutions for your organization, the pathway may seem less bright. Specifically for account-based marketing (ABM), there are many vendors today that offer solutions to help you target key accounts. Here are three key features that an ABM solution should have.
Author: Adam Hutchinson
Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. But with so many transitions happening during the hand-off process, the middle of the funnel has the biggest potential for misalignment between marketing and sales, as well as within sales. Leverage these four key strategies to tackle the problem.
The post 4 Ways to Optimize the Middle of the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
This is a spooky Halloween tale not for the faint of heart (in terms of marketing disasters, that is). Follow Amazing Brand's journey through their annual Halloween-a-thon launch and the marketing disaster that erupts along the way.
The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.