Archives for b2b - Page 28
Author: Anastasia Pavlova
At the core of an effective team is a strong marketing automation leader who understands your buyers' needs across the entire lifecycle and thinks about the entire customer experience across touchpoints. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. In this blog, I'll cover all the information you need for a successful marketing automation manager hire.
Author: Mike Brown
It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. If this is something you strive for, read on for five things you should include in your content guidelines for internal and external contributors.
The post 5 Things to Include in Your Brand’s Content Guidelines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Tomita
Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts.
Here are three simple steps that you can take to ensure you’re providing a good mobile experience and keeping both your visitors and Google happy.
The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Charm Bianchini
It's an exciting time for marketers as the MarTech landscape continues to expand. But when it comes to choosing the right solutions for your organization, the pathway may seem less bright. Specifically for account-based marketing (ABM), there are many vendors today that offer solutions to help you target key accounts. Here are three key features that an ABM solution should have.
Author: Adam Hutchinson
Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. But with so many transitions happening during the hand-off process, the middle of the funnel has the biggest potential for misalignment between marketing and sales, as well as within sales. Leverage these four key strategies to tackle the problem.
The post 4 Ways to Optimize the Middle of the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
This is a spooky Halloween tale not for the faint of heart (in terms of marketing disasters, that is). Follow Amazing Brand's journey through their annual Halloween-a-thon launch and the marketing disaster that erupts along the way.
The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Amy Guarino
The transition from graduating college to working full-time is not an easy one. As a mother of two sons who are in the early stages of their careers, I've seen this firsthand and wanted to pass along some of my learnings. Even as a seasoned professional, all of these lessons still ring true. Follow these six tips for short- and long-term career success.
The post 6 Career Tips to Live by for Today and Tomorrow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussion at DMA's &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. Here's a look at a handful of sessions I attended that address some key trends and practical issues that marketers need to prepare to face.
Author: Loretta Jones
As the amount of available data grows, predictive analytics has the potential to become even more valuable. However, it can be easy to get lost in the sheer amount of information. Here are four tips to get the most out of your predictive analytics efforts.
Author: Mike Stocker
Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook's product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Marketo is happy to be one of the partners contributing to this vision. Let's take a look at how Marketo integrates with Facebook and a couple examples of how Marketo and other companies are utilizing these integrations to drive real results.