Archives for b2b - Page 28
Author: Steve Pogorzelski
Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. However, for some of these B2B organizations, their efforts are falling short. Data is the basis of successful account-based marketing, so before you implement your ABM strategy, take a good look at your data. Here are three key elements of a successful ABM strategy that illustrate the need for clean, accurate data.
Author: Graham Gallivan
As we move towards the end of the dog days of summer, your marketing strategy shouldn't cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark.
Author: Ashika Balani
The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing.
Author: Brian Glover
Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together like Olympians. And one important checkbox is having high-performance gear designed for the job to achieve the best overall performance. Here are three reasons why Microsoft Dynamics CRM and Marketo are the integrated gear of high-performing sales and marketing teams.
Author: Daniel Kushner
Marketing is the foundation for business growth. As such, marketers need to devote time into determining exactly how each marketing dollar will be spent so they can optimize the ROI. However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable data to look back on, especially when it’s on a new channel. Before you have those valuable metrics to optimize your campaigns and budget allocation, here's a sample marketing budget breakdown that you can use to guide your own.
The post A High-Level B2B Marketing Budget Breakdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
While it isn't new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives.
The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ellen Gomes
I don’t know about you, but I’m officially obsessed with the Olympics. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. And while their functional knowledge of their sport is critical, much of what makes them truly successful is a deeper foundation of skills. Like the Olympics, effective marketing takes continuous practice as well—learning and adopting new technologies and strategies. Here are five skills elite athletes have mastered that you can develop and practice to take your abilities to the next level and become an elite marketer.
Author: Mike Madden
The mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. We’re talking about the difference between a few people knowing versus a few hundred thousand people knowing. To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them.
Author: Elaine Ip
Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.
Author: Stacey Thornberry
Acronyms are abound in this digital age. This also happens in the world of marketing–from BEO to ASP to ROI. As a field marketer, it's important to understand all the terminology that is used in running an event from end-to-end–from planning and execution to reporting on your results. I'll define some of these important field marketing terms in this blog–complete with insider tips and personal stories.