Archives for b2b - Page 28
Author: Ellen Gomes
In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Let's take a look at some of the top digital marketing blogs and highlight five lessons that will make your content more engaging.
Author: Cassidy Milder
Every growing organization has important thresholds to cross. For startups, they could be the day you incorporate, the day you get your first investment, the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That's when it's time to evaluate a new platform. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth.
Author: Chandar Pattabhiram
As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. A blizzard of data that marketers need to sift through to determine what matters and what doesn’t. To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017.
Author: Mike Tomita
There are many reasons to consider hiring a digital marketing agency. Some organizations need to completely outsource their digital marketing, while others might just be looking to augment their in-house team. No matter what the reason is, the digital landscape is in such a constant state of flux that you’ll need to partner with an agency that will keep you ahead of the curve. If you’re thinking about hiring a digital marketing agency, here a few things you should look for before you take the plunge and a few questions you definitely need to ask.
Author: Divya Dutt
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.
Author: Audra Sorman
Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your prospects and customers to take it. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives:
Author: Ellen Gomes
As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year's resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.
The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Lisa Marcyes
With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. In this blog, I’ll outline seven ways that you can generate leads on social media:
The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
“Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. In this blog, I'll walk through how to set up ALT tags for your emails in just a few steps.
The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Steve Lucas
It’s time for my annual prediction blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. For everything else that happened in 2016, I think it's best summarized as the "year where all our collective analytics and predictive prowess failed us,” at least in the U.S. when it comes to predicting little things like presidential elections. That said, we benefit greatly from analytics, computational insight, predictive models, and all the like in many ways, especially when predictability stands to provide a benefit or convenience for us. Which leads me to 2017.
The post 2 Zero Risk Predictions for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.