Archives for b2b - Page 28
Author: Stacey Thornberry
We all make mistakes. Really. Even perfectionists (aka the personality type that's typically drawn to the field marketing profession). But my motto is, "it’s not a mistake unless you DON’T learn from it" (and then do it again…). So, you’re welcome in advance. I'm going to help you learn from others’ mistakes so you don't have to make your own. Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share.
Author: Anja Skrba
The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.
The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Madden
We talk about MQLs (marketing qualified leads), tweets, impressions, and other marketing metrics but, let's be honest, you can’t buy a beer (or anything else) with any of those! In his session at Marketing Nation Summit, Matt Heinz established the notion of profit center marketing—let's explore what that means:
The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Johnathan Chanti
Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.
Author: Marissa Lyman
If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. Here’s how:
The post Four Things Smart Marketers Do With Press Coverage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Irina Tsumarava
What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan). A Unique Selling Proposition (USP).
Author: Nate Dame
There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.
Author: Ellen Gomes
There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.
The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ari Soffer
No, it won't turn your brain into a supercomputer. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it's unlikely to evolve into a race of cyborgs bent on destroying the human race or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers:
The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Cassidy Milder
It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.