Archives for b2b - Page 2
In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues: […]
By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred […]
Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, […]
Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and ‘just right’ porridge. Identifying the right engagement platform can feel very similar. If you’ve been using […]
If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes. People are doing the work, people are giving you feedback, and people are presenting new […]
“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend […]
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data decaying at such a rapid rate—about 70% annually—for many businesses, even employing every strategy doesn’t quite cut it. It’s a daunting task that never goes away. […]
The post My Simple Secret for Maintaining a Healthy Database appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little […]
The post How to Read Digital Body Language for Email Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. So, what are companies that […]
The post 3 Ways to Achieve ABM Success Based on Research appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In […]