Archives for b2b - Page 2

18 Dec

How to Improve Lead Generation with Microsurveys

What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know […]

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17 Dec

Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders

Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was […]

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14 Dec

The Practical Guide to Artificial Intelligence for Marketers

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past […]

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13 Dec

Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team […]

The post Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Dec

How to Spot When Advertising Is Led by a Quadropoly

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before […]

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11 Dec

How to Improve Your Social Media Channels

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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some […]

The post How to Improve Your Social Media Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Dec

7 Secrets for a Successful Sales Career

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In […]

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07 Dec

Secrets for Leveraging Video on Lesser-Used Social Media Platforms

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows? Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy […]

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06 Dec

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital […]

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05 Dec

Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could […]

The post Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.