Archives for b2b - Page 2

31 Aug

Why You Should Be Your Company’s Next CEO

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First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the rise of the company, followed by the move from analog to digital. Now we’re at the start of the fourth industrial revolution; a revolution that’s being powered […]

The post Why You Should Be Your Company’s Next CEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

The True Value of Becoming a Certified Marketing Automation Expert

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Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier […]

The post The True Value of Becoming a Certified Marketing Automation Expert appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Aug

3 Up-and-Coming Social Media Platforms to Watch in 2019

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The age of Myspace is long gone. People claim Twitter is dying. Facebook is under scrutiny by the government, and Instagram has quickly become overrun with advertisements, scams, and an algorithm to overcome. As a marketer, it’s up to you to know what’s out there in the digital world, what your competition is doing, and how […]

The post 3 Up-and-Coming Social Media Platforms to Watch in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Aug

Using Test and Control Groups to Measure Marketing ROI

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It’s much easier to ask what results marketing delivers than it is to find the answer. There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. As John Wanamaker famously […]

The post Using Test and Control Groups to Measure Marketing ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

How to Build a B2B Content Library: A Beginner’s Guide

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B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role […]

The post How to Build a B2B Content Library: A Beginner’s Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Aug

4 PPC Mistakes That Affect Your Advertising Campaigns

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Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface […]

The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Aug

How to Drive Traffic With Your Visual Content

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How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers […]

The post How to Drive Traffic With Your Visual Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Aug

How Social Media Can Act as a Primary Sales Channel for Your Business

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By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this […]

The post How Social Media Can Act as a Primary Sales Channel for Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.