Archives for b2b - Page 2

06 Jul

How to Generate the Leads that Sales Wants with Paid Social

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Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. So now it’s time to fire up the ads and watch […]

The post How to Generate the Leads that Sales Wants with Paid Social appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Jul

How to Use Instagram Like a Millennial For Your Business

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I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can […]

The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Jul

Customer Lifecycle Marketing: Best Strategies to Increase Profit

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If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing […]

The post Customer Lifecycle Marketing: Best Strategies to Increase Profit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Jul

5 Drip Campaigns Every Brand Needs to Have and Why They Matter

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There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. […]

The post 5 Drip Campaigns Every Brand Needs to Have and Why They Matter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Jun

5 Ways to Instantly Improve Your Sales Prospecting Results

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image-10494

Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture buyer attention and to stimulate interest and desire. It’s difficult to persuade buyers into […]

The post 5 Ways to Instantly Improve Your Sales Prospecting Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Jun

The Evolution of Graphic Design

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image-10491

Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. However, in the last 60 years graphic design has forged ahead, […]

The post The Evolution of Graphic Design appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Jun

12 Google Search Operators to Improve Your Competitive Advantage

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53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help […]

The post 12 Google Search Operators to Improve Your Competitive Advantage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jun

What’s the Key to Employee Social Advocacy? Employee Content Contributors

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image-10453

Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same […]

The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Jun

Why Automation is Vital to Any Marketing Strategy

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By now, marketing automation is nothing short of mainstream in the digital era we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research, the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt […]

The post Why Automation is Vital to Any Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Jun

Clients Long for Brave Agencies: 3 Fears to Conquer

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Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the […]

The post Clients Long for Brave Agencies: 3 Fears to Conquer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.