Archives for b2b - Page 2

07 Sep

3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

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Operations that you may never be aware of are occurring constantly across your organization through various processes and details. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and […]

The post 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Sep

The 10 Pillars of Successful Branding

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Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]

The post The 10 Pillars of Successful Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Aug

What Innovative Marketers Can Learn From Taylor Swift

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For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it […]

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

Should You Incorporate Chat Into Your Marketing Plan?

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Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is […]

The post Should You Incorporate Chat Into Your Marketing Plan? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.