Archives for b2b

20 Aug

How Social Media Can Act as a Primary Sales Channel for Your Business

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By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this […]

The post How Social Media Can Act as a Primary Sales Channel for Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Aug

Why Demand Generation Marketing Is like College Football

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“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions Since I started school at the University of Utah three years ago, I have done nothing but religiously follow my school’s football team, the Utes. It is my sole priority, my college calling, and […]

The post Why Demand Generation Marketing Is like College Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Aug

The Case for Email Marketing Metrics: Top 5 Best Practices

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Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved […]

The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Aug

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

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As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales […]

The post How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Aug

5 Inspiring Content Marketing Case Studies with Results!

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It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can […]

The post 5 Inspiring Content Marketing Case Studies with Results! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Aug

How Direct Mail Automation Can Ease Your GDPR Transition

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If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a […]

The post How Direct Mail Automation Can Ease Your GDPR Transition appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Aug

How to Turn SEO Strategy into Action with Content Marketing

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Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, […]

The post How to Turn SEO Strategy into Action with Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Aug

Why Marketing Is Business Development’s Most Valuable Player

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What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but […]

The post Why Marketing Is Business Development’s Most Valuable Player appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Aug

Why Marketing Depends on Metrics

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In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or […]

The post Why Marketing Depends on Metrics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Aug

4 Everyday Examples of Machine Learning and How Marketers Can Use Them

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Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?” […]

The post 4 Everyday Examples of Machine Learning and How Marketers Can Use Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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