Archives for b2b

20 Jun

Engage to Win, a Blueprint for Success in the Engagement Economy

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In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jun

3 Reasons Why Marketers Need Project Management Tools

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Wouldn’t it be so much easier if project management tools did all that busy work for us? It would. And they can, especially when they are integrated with your marketing automation solution. Here are three reasons you should consider integrating your marketing tools with project management software.

The post 3 Reasons Why Marketers Need Project Management Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jun

How to Assess the Relevancy of 3rd Party Intent Data

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In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. By the end of the post, I hope that you’ll have a clear idea on how to evaluate intent data providers to pick the one that can help you achieve your desired objectives.

The post How to Assess the Relevancy of 3rd Party Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jun

Double Duty: Why Hybrid Events Hook Millennials

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Hybrid events cater to Millennial's needs by offering both on-site and virtual components for attendees and participants. By identifying and understanding key Millennial characteristics, we can see how hybrid events satisfy their sweet tooth for content consumption and social involvement.

The post Double Duty: Why Hybrid Events Hook Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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