Archives for b2b

22 May

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

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SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 May

3 Changes Marketers Need To Make To Be Successful 

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It takes time for companies to shift and learn new technologies or techniques, while it only takes a consumer a split second to change their journey and process to purchase. So just as customers are changing their buying and researching habits, we need to as well! So as marketers, what’s the key to keeping up with our audience’s needs while growing revenue at an exponential rate? Here are three strategies:

The post 3 Changes Marketers Need To Make To Be Successful  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 May

3 Mistakes Field Marketers Make (And, How to Avoid Them)

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How to Do Field Marketing

Author: Stacey Thornberry

We all make mistakes. Really. Even perfectionists (aka the personality type that's typically drawn to the field marketing profession). But my motto is, "it’s not a mistake unless you DON’T learn from it" (and then do it again…). So, you’re welcome in advance. I'm going to help you learn from others’ mistakes so you don't have to make your own. Here are three of the biggest mistakes that field marketers make—taken from my own experience and friends/colleagues who have been honest enough to share.

The post 3 Mistakes Field Marketers Make (And, How to Avoid Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 May

The Real Reason Employees Aren’t Sharing Your Content

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Employee Social Sharing

Author: Anja Skrba

The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.

The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 May

What Can You Buy With A MQL?

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What Marketing Metrics Make an Impact

Author: Mike Madden

We talk about MQLs (marketing qualified leads), tweets, impressions, and other marketing metrics but, let's be honest, you can’t buy a beer (or anything else) with any of those! In his session at Marketing Nation Summit, Matt Heinz established the notion of profit center marketing—let's explore what that means:

The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 May

A 3-Step Data-Oriented Approach to Effective Influencer Marketing

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Influencer Marketing Strategy

Author: Johnathan Chanti

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.

The post A 3-Step Data-Oriented Approach to Effective Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 May

Four Things Smart Marketers Do With Press Coverage

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4 Ways to get more from your press coverage

Author: Marissa Lyman

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. Here’s how:

The post Four Things Smart Marketers Do With Press Coverage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 May

Unique Selling Propositions for SaaS: Stand Out or Go Home

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create a unique selling proposition

Author: Irina Tsumarava

What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan). A Unique Selling Proposition (USP).

The post Unique Selling Propositions for SaaS: Stand Out or Go Home appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 May

7 SEO Metrics that Reflect Revenue Growth and Prove Value

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

Author: Nate Dame

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.

The post 7 SEO Metrics that Reflect Revenue Growth and Prove Value appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 May

7 of the Best Email Marketing Campaigns of 2016

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Best Email Examples 2016

Author: Ellen Gomes

There are lots of “how to” resources out there, and lists of tips for email marketing—and many are great resources. But sometimes a little bit of organic inspiration is what you really need to get the creativity flowing. Here are seven of the best email marketing campaigns we saw in 2016.

The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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