Archives for b2b

13 Dec

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

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Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second […]

The post How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Dec

5 Factors to Consider When Segmenting Your Customers

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Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […]

The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Dec

Three Tips to Create Sales Personalization at Scale

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As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […]

The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Dec

How to Show Off Your USP (Unique Selling Point) and Gain Conversions

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A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape […]

The post How to Show Off Your USP (Unique Selling Point) and Gain Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Dec

How to Measure Digital Marketing Metrics and ROI

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Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly, […]

The post How to Measure Digital Marketing Metrics and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Dec

Should You Be Gating Your Content Offers?

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Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of […]

The post Should You Be Gating Your Content Offers? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Dec

4 Types of Social Media Content That Drives Engagement

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It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content […]

The post 4 Types of Social Media Content That Drives Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Dec

SEO Cheat Sheet: Best Practices for On-Page Optimization

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Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan […]

The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Dec

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

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Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […]

The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Nov

3 Ways Automation Can Accelerate Event Growth

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Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of […]

The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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