Archives for b2b

24 Apr

4 Use Cases of AI for B2B Marketers

image-9824
image-9824

AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding […]

The post 4 Use Cases of AI for B2B Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Apr

3 Highly Effective Ways to Tell Your Brand’s Story

image-9815
image-9815

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand […]

The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Apr

Why Content Marketing and Marketing Automation Go Hand in Hand

image-9796
image-9796

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, […]

The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Apr

5 Cartoons for the Fearless Marketer (+ Caption Contest!)

image-9772
image-9772

Tom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom […]

The post 5 Cartoons for the Fearless Marketer (+ Caption Contest!) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Apr

What I Learned Rebuilding My Company’s Lead Qualification System

image-9774
image-9774

Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually […]

The post What I Learned Rebuilding My Company’s Lead Qualification System appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Apr

The Marketer’s Glossary of GDPR Terminology

image-9752
image-9752

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. […]

The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Apr

3 Keys to Maintaining Your Business as Marketing Budgets Shrink

image-9735
image-9735

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made […]

The post 3 Keys to Maintaining Your Business as Marketing Budgets Shrink appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Apr

3 Questions to Ask Before Launching a New Campaign

image-9722
image-9722

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input […]

The post 3 Questions to Ask Before Launching a New Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Apr

How to Find Your Brand’s Social Media Voice & Tone

image-9709
image-9709

More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]

The post How to Find Your Brand’s Social Media Voice & Tone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Apr

6 Marketing Lessons From an Economist

image-9687
image-9687

Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my […]

The post 6 Marketing Lessons From an Economist appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 43