Archives for b2b

15 Jun

8 Ways to Make Your Website More User-Friendly

image-10373
image-10373

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. […]

The post 8 Ways to Make Your Website More User-Friendly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Jun

7 Simple Tips to Become a Successful Leader

image-10351
image-10351

“But I’m not a leader!” “I’m not qualified enough to lead.” “I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things […]

The post 7 Simple Tips to Become a Successful Leader appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jun

5 Benefits of a Strong Sales & Marketing Partnership

image-10345
image-10345

I spent much of my young life on a baseball diamond, and after experiencing both the highs of championships and lows that were not dissimilar from the Bad News Bears, I noticed one ironclad pattern: Championship teams are united. There are two modalities through which baseball can be understood. Many are of the belief that […]

The post 5 Benefits of a Strong Sales & Marketing Partnership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jun

Crafting a B2B Marketing Strategy With Flow in Mind

image-10334
image-10334

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of […]

The post Crafting a B2B Marketing Strategy With Flow in Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jun

3 Content Strategy Lessons From Iconic Brands

image-10311
image-10311

ONE: The Man Makes the Clothes Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in […]

The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Jun

#1 Barrier to Effectively Engaging Customers and How to Overcome It

image-10292
image-10292

We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts […]

The post #1 Barrier to Effectively Engaging Customers and How to Overcome It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Jun

The Right Way to Measure Content Marketing Success in a Digital World

image-10276
image-10276

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the […]

The post The Right Way to Measure Content Marketing Success in a Digital World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Jun

An Actionable Guide To Drive Leads on Instagram

image-10269
image-10269

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just […]

The post An Actionable Guide To Drive Leads on Instagram appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Jun

5 Emails to Send to Your Customers—and How to Send Them

image-10267
image-10267

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will […]

The post 5 Emails to Send to Your Customers—and How to Send Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Jun

Consumer Insights: Why the Customer Isn’t Always Right

image-10241
image-10241

Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend […]

The post Consumer Insights: Why the Customer Isn’t Always Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 47