Archives for b2b

15 Oct

Michael Brenner’s 5 Skills You Need to Become the Next CMO

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image-11583

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take […]

The post Michael Brenner’s 5 Skills You Need to Become the Next CMO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

The 4 Most Important Aspects of WordPress Hosting

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image-11557

With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but […]

The post The 4 Most Important Aspects of WordPress Hosting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Oct

What Are the Characteristics of High ROI Marketing Teams?

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Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]

The post What Are the Characteristics of High ROI Marketing Teams? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Oct

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

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image-11528

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be […]

The post 3 Ways to Build a ‘Riches in Niches’ Agency Business Model appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Oct

Is Attribution the Key to Professional Success?

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image-11521

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]

The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Oct

About Face: Why You Should Stop Showing Faces in Your Ads

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image-11499

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

The post About Face: Why You Should Stop Showing Faces in Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

How to Turn Your Website Wishes into an Actionable Plan

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image-11486

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a […]

The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Oct

Rebranding Is Much More Than Designing a New Logo

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image-11468

Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the […]

The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Oct

How a Memorable Brand Experience Can Boost Engagement

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If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience, or our account-based marketer strategizing how to make direct mail plays even more experiential, […]

The post How a Memorable Brand Experience Can Boost Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Oct

How to Make Your Marketing Automation More Intelligent with AI

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Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that […]

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