Archives for b2b

17 Oct

3 Key Challenges Marketers Face & How to Overcome Them

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Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […]

The post 3 Key Challenges Marketers Face & How to Overcome Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Oct

How Mobile Marketing + Email Pack a Punch for Marketers

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It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […]

The post How Mobile Marketing + Email Pack a Punch for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

Crafting Cart Abandonment Emails that Work

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Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […]

The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Oct

3 Steps to Applying Your Personas to Segmentation

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You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […]

The post 3 Steps to Applying Your Personas to Segmentation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Oct

6 Common Content Curation Mistakes (and How to Correct Them)

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In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. […]

The post 6 Common Content Curation Mistakes (and How to Correct Them) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Oct

When Lead Management and Dating Align: Get Your Prospects to Swipe Right

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Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects. Would you “swipe […]

The post When Lead Management and Dating Align: Get Your Prospects to Swipe Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

13 Marketing Tactics to Boost Your Event ROI

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Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the […]

The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Oct

The Importance of Storytelling in the Engagement Economy

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Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]

The post The Importance of Storytelling in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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