Archives for Social Media
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading →
The post LinkedIn for Content Marketing: What You Need to Know appeared first on Content Marketing Institute.
Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading →
The post How to Take Your Travel Content on a Better Trip appeared first on Content Marketing Institute.
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading →
The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading →
The post 7 Instagram Stories Ideas to Get More Followers appeared first on Content Marketing Institute.
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading →
The post What’s Accuracy Got to Do With Social Media? appeared first on Content Marketing Institute.