Archives for Social Media
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading →
The post LinkedIn for Content Marketing: What You Need to Know appeared first on Content Marketing Institute.
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading →
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading →
The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading →
Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing. Continue reading →
The post Reddit for Marketing? Hell No, Except in This One Case appeared first on Content Marketing Institute.
Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading →
The post The 1-2-3-4 Strategy to Drive Leads From Instagram appeared first on Content Marketing Institute.