Archives for Social Media

23 Mar

Conversational Content: How to Market Through Text Messaging and Chatbots

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Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

14 Feb

For the Love of Libraries: How Libraries Use Content to Tell New Stories

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Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

The post For the Love of Libraries: How Libraries Use Content to Tell New Stories appeared first on Content Marketing Institute.

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