Archives for Social Media
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading →
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading →
The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading →
The post Stories, Filters, and Bots: What You Need to Know Now appeared first on Content Marketing Institute.
Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading →
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading →
The post Instagram Marketing: 4 Features You Should Be Using [Examples] appeared first on Content Marketing Institute.
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading →
Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading →
The post For the Love of Libraries: How Libraries Use Content to Tell New Stories appeared first on Content Marketing Institute.
"Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading →
The post What B2B Brands Need to Know to Succeed on LinkedIn appeared first on Content Marketing Institute.
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading →
With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates. Continue reading →
The post 4 Unconventional Ways to Promote Blog Content on Social Media appeared first on Content Marketing Institute.