Archives for Social Media

28 May

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

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Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.

23 Mar

Conversational Content: How to Market Through Text Messaging and Chatbots

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Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

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