Archives for Drive More Traffic

16 Jun

Facebook Offline Events: What This Means for Marketers

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Facebook's newest advertising platform feature—Facebook Offline Events—is huge for marketers! It allows offline conversion measurement on Facebook, allowing you to track when transactions occur in your physical retail store and other offline channels. This is HUGE for any business that may suffer from a “black hole” in their tracking because transactions (lead gen, sales, etc) aren’t always occurring on web pages where Facebook can track.

The post Facebook Offline Events: What This Means for Marketers appeared first on DigitalMarketer.

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