Archives for Facebook - Page 2

15 Oct

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

The post This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts appeared first on Content Marketing Institute.

20 Aug

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

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The guys debunk claims that content marketing isn't a strategy, explore Accenture's quest to dominate the content conversation, and deconstruct Facebook's new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

The post This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually appeared first on Content Marketing Institute.

16 Jul

This Week in Content Marketing: Most Brands Failing at Customer Experience

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image-123

The guys explore a dystopian view of advertising's future, the billions WPP expects to spend on Facebook ads, whether an agency's new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

The post This Week in Content Marketing: Most Brands Failing at Customer Experience appeared first on Content Marketing Institute.