Archives for Facebook

21 Jan

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

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This week, we explore Facebook's Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

The post This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk appeared first on Content Marketing Institute.

24 Dec

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

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This week, we talk truth about Facebook's plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

The post This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands appeared first on Content Marketing Institute.

26 Nov

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

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This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what's boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

The post This Week in Content Marketing: What Does Fake News Mean for Content Marketing? appeared first on Content Marketing Institute.

15 Oct

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

The post This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts appeared first on Content Marketing Institute.

20 Aug

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

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The guys debunk claims that content marketing isn't a strategy, explore Accenture's quest to dominate the content conversation, and deconstruct Facebook's new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

The post This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually appeared first on Content Marketing Institute.

16 Jul

This Week in Content Marketing: Most Brands Failing at Customer Experience

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image-123

The guys explore a dystopian view of advertising's future, the billions WPP expects to spend on Facebook ads, whether an agency's new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

The post This Week in Content Marketing: Most Brands Failing at Customer Experience appeared first on Content Marketing Institute.