Archives for Editorial Strategy and Planning

10 Sep

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

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Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

09 Jul

Do You Know Your Why? Your Content Marketing Success Depends on It

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What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

The post Do You Know Your Why? Your Content Marketing Success Depends on It appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

11 Apr

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

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image-4577

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.