Archives for Editorial Strategy and Planning

10 Mar

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

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What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

The post How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) appeared first on Content Marketing Institute.

29 Dec

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

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Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

The post 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement appeared first on Content Marketing Institute.

22 Nov

How to Differentiate Content in a Crowded Field [Example from Adidas]

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Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute.

11 Nov

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

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To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

The post How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline appeared first on Content Marketing Institute.