Archives for Editorial Strategy and Planning

25 Apr

10 (Mostly) Quick Wins to Steal for Your Original Research Project

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Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

The post 10 (Mostly) Quick Wins to Steal for Your Original Research Project appeared first on Content Marketing Institute.

05 Apr

How to Create Unified Content That Works in Diverse Global Markets [Examples]

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As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

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