Archives for Editorial Strategy and Planning

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

11 Apr

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

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image-4577

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.

10 Apr

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

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If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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The post Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects appeared first on Content Marketing Institute.

05 Apr

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

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In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading

The post Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist] appeared first on Content Marketing Institute.

10 Mar

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

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What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

The post How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) appeared first on Content Marketing Institute.