Archives for Editorial Strategy and Planning
What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading →
The post Do You Know Your Why? Your Content Marketing Success Depends on It appeared first on Content Marketing Institute.
Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading →
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading →
The post Your Editorial Calendar is Not Your Content Marketing Strategy appeared first on Content Marketing Institute.
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading →
The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.
The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading →
The post 3 Best Practices to Nurture a Content Writer Into an Industry Expert appeared first on Content Marketing Institute.
The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading →
The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
The post Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects appeared first on Content Marketing Institute.
In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading →
What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading →
The post How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate) appeared first on Content Marketing Institute.