Archives for Editorial Strategy and Planning
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading →
The post 17+ Guest Blogging Rules All Blog Managers Wish You Knew appeared first on Content Marketing Institute.
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading →
Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading →
The post 17 Questions to Break Free From Competitive Content Issues appeared first on Content Marketing Institute.
Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist. Continue reading →
The post Audience Strategist: The New, Critical Role on Your Content Team appeared first on Content Marketing Institute.
Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading. Continue reading →
The post Proofing and Editing: How to Make Your Content Less Frightening appeared first on Content Marketing Institute.
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill. Continue reading →
The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading →
Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading →
The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →
The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading →
The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.