Archives for Editorial Strategy and Planning
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading →
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading →
Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros. Continue reading →
The post How to Curate Content Like A Pro: 8 Lessons [Examples] appeared first on Content Marketing Institute.
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do. Continue reading →
The post How to Build a Content Calendar That Goes Way Beyond the Basics appeared first on Content Marketing Institute.
An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content. Continue reading →
Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading →
The post 2018 Content Marketing Toolkit: Tips, Templates, and Checklists appeared first on Content Marketing Institute.
Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process. Continue reading →
The post Amplify Your Top-Performing Assets With This 3-Step Curation Process appeared first on Content Marketing Institute.
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading →
The post 17+ Guest Blogging Rules All Blog Managers Wish You Knew appeared first on Content Marketing Institute.
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading →
Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading →
The post 17 Questions to Break Free From Competitive Content Issues appeared first on Content Marketing Institute.