Archives for Content Marketing Tools and Technology

16 Aug

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

image-6518
image-6518

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

11 Aug

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

image-6469
image-6469

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

04 Aug

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

image-6378
image-6378

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

The post How to Find Out Why Google Hates Your Content (And Steps to Fix It) appeared first on Content Marketing Institute.

28 May

How to Persuade the Naysayers to Embrace New Marketing Technology

image-5419
image-5419

Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading

The post How to Persuade the Naysayers to Embrace New Marketing Technology appeared first on Content Marketing Institute.

1 2 5