Archives for Content Marketing Tools and Technology
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading →
If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading →
The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created. Continue reading →
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading →
The post The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort appeared first on Content Marketing Institute.
Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading →
The post Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try appeared first on Content Marketing Institute.
If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading →
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading →
The post 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs appeared first on Content Marketing Institute.
Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading. Continue reading →
The post Proofing and Editing: How to Make Your Content Less Frightening appeared first on Content Marketing Institute.
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading →
The post 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One) appeared first on Content Marketing Institute.
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading →
The post Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time appeared first on Content Marketing Institute.