Archives for Content Marketing Tools and Technology

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

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image-7881

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

20 Nov

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

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image-7677

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading

The post Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try appeared first on Content Marketing Institute.

06 Nov

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

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image-7559

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading

The post 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs appeared first on Content Marketing Institute.

26 Oct

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

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image-7444

If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading

The post 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One) appeared first on Content Marketing Institute.

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