Archives for Content Marketing Tools and Technology
Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts. Continue reading →
Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading →
Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading →
The post How to Persuade the Naysayers to Embrace New Marketing Technology appeared first on Content Marketing Institute.
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading →
The post How to Create Useful How-To Video Content: Essential Toolbox appeared first on Content Marketing Institute.
If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading →
The post The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail appeared first on Content Marketing Institute.
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading →
The post 5 Important Visual Lessons From Designers for Content Marketers appeared first on Content Marketing Institute.
Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading →
Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading →
The post A Proven Process to Curate and Publish a Roundup of Industry Influencers appeared first on Content Marketing Institute.
How should you incorporate the best SEO practices so your content drives users to your site? Follow these five best practices to incorporate today's SEO principles into your content marketing. Continue reading →
The post 5 Modern Content Marketing Best Practices for Getting Found appeared first on Content Marketing Institute.