Archives for Content Marketing Tools and Technology
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading →
Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading →
Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight. Continue reading →
The post Content Technologies: How to Realize the Promises and Avoid the Pitfalls appeared first on Content Marketing Institute.
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading →
The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading →
The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.
Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading →
The post Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources appeared first on Content Marketing Institute.
Sure, SEO is important. But there are situations when you don't need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.
The post 5 Reasons SEO Should Take a Back Seat With Website Content appeared first on Content Marketing Institute.
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading →
A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading →
The post How to Produce 300 High-Quality Articles a Year: An 8-Step Process appeared first on Content Marketing Institute.
Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help. Continue reading →
The post 8+ Tools to Find Related Keywords for Your Content appeared first on Content Marketing Institute.