Archives for Content Marketing Tools and Technology

23 Feb

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

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Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls? The expert presenters from the Intelligent Content Conference share their insight. Continue reading

The post Content Technologies: How to Realize the Promises and Avoid the Pitfalls appeared first on Content Marketing Institute.

19 Feb

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

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Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.

10 Feb

Understand How Content is Influencing Buyers: A Primer on Attribution Models

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Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading

The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.

29 Jan

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

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Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading

The post Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources appeared first on Content Marketing Institute.