Archives for Content Strategy - Page 9

01 Dec

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

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Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

The post Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience appeared first on Content Marketing Institute.

22 Nov

How to Differentiate Content in a Crowded Field [Example from Adidas]

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Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute.

17 Nov

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

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Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading

The post Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy  appeared first on Content Marketing Institute.

27 Oct

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

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Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework Continue reading

The post The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations appeared first on Content Marketing Institute.

13 Oct

How to Get More (and Better) Content From Your Subject Matter Experts

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To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. Continue reading

The post How to Get More (and Better) Content From Your Subject Matter Experts appeared first on Content Marketing Institute.