Archives for Content Strategy - Page 9
Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading →
The post Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience appeared first on Content Marketing Institute.
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading →
The post Why – and How – to Map Out Your Customers’ Journeys [Template] appeared first on Content Marketing Institute.
Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading →
The post How to Differentiate Content in a Crowded Field [Example from Adidas] appeared first on Content Marketing Institute.
Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading →
The post Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy appeared first on Content Marketing Institute.
To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.
The post 7 Steps to Building a Content Marketing Culture That Works appeared first on Content Marketing Institute.
Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading →
The post Automating Your Customer Interactions: Get Ready for Chatbots appeared first on Content Marketing Institute.
Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework Continue reading →
A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials. Continue reading →
The post How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide appeared first on Content Marketing Institute.
The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content. Continue reading →
The post How to Turn Research Into 27+ Content Pieces [Case Study] appeared first on Content Marketing Institute.
To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. Continue reading →
The post How to Get More (and Better) Content From Your Subject Matter Experts appeared first on Content Marketing Institute.