Archives for Content Strategy - Page 2

04 Jan

Voice Search: Is Your Content Prepared for the Verbal Revolution?

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Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

The post Voice Search: Is Your Content Prepared for the Verbal Revolution? appeared first on Content Marketing Institute.

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

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If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

24 Nov

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

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How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

The post A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy appeared first on Content Marketing Institute.