Archives for Content Strategy - Page 2

09 Nov

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

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Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations. Continue reading

The post Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs appeared first on Content Marketing Institute.

26 Oct

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

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If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading

The post 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One) appeared first on Content Marketing Institute.