Archives for Content Strategy - Page 14
When you need an image from your own content collection, can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help, it may be time to call in a digital librarian. Continue reading →
Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create a great playlist of killer content. Here’s how one company turned a single piece of content into 10 successful tactics. Continue reading →
New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading →
The post How One Brand Created a Movement by Investing in Purpose appeared first on Content Marketing Institute.
LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading →
The post LEGO Shares Building Blocks for Social Media Content Fans Love appeared first on Content Marketing Institute.
For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading →
The post The 3 Biggest Mistakes Marketers Make With Buyer Personas (2016 edition) appeared first on Content Marketing Institute.
If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now. Continue reading →
Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading →
The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.
A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading →
Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading →
The post How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse appeared first on Content Marketing Institute.