Archives for Content Strategy
Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience. Continue reading →
The post How to Take an Audience-First Approach to Your Content appeared first on Content Marketing Institute.
Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions. Continue reading →
The post What to Consider When It’s Time for New Marketing Technology appeared first on Content Marketing Institute.
Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading →
The post The Future of Content and SEO: 5 Trends Every Marketer Needs to Know appeared first on Content Marketing Institute.
Researchers strongly believe topic modeling is a key component of Google’s algorithm. Learn what topic modeling really is and how to do it (manually or automated) to identify opportunities for content that outperforms your competition. Continue reading →
The post How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy appeared first on Content Marketing Institute.
What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. Continue reading →
The post How to Make Your Content More Relevant in Search: 3 Lessons From Big Data appeared first on Content Marketing Institute.
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading →
Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading →
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →
The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.
Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading →
The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.