Archives for Content Strategy
Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading →
The post For the Love of Libraries: How Libraries Use Content to Tell New Stories appeared first on Content Marketing Institute.
Do you tune out when people talk about structured content? Or do the benefits come off as a miracle cure? Learn why it’s worth understanding, how it delivers on the promises, and what it means to set your content free by structuring it. Continue reading →
The post How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future appeared first on Content Marketing Institute.
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading →
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading →
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading →
The post How to Stop Acting Like a Marketer and Start Acting Like a Publisher appeared first on Content Marketing Institute.
Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading →
The post 13 Smart Brands Using Technology to Power Their Content appeared first on Content Marketing Institute.
In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading →
The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.
Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading →
The post 3 Simple Tools for Hiring Great Content Creators in Less Time appeared first on Content Marketing Institute.
Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading →
The post Voice Search: Is Your Content Prepared for the Verbal Revolution? appeared first on Content Marketing Institute.