Archives for Content Strategy
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading →
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication. Continue reading →
The post Make Your Audience the Hero With a One-Sentence Agile User Story appeared first on Content Marketing Institute.
Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading →
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading →
The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading →
The post Are Your Buyer Personas Ready to Take on the World? appeared first on Content Marketing Institute.
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day. Continue reading →
The post 30 Habits of Highly Productive Content Teams [Infographic] appeared first on Content Marketing Institute.
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading →
The post What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is) appeared first on Content Marketing Institute.
How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading →
The post Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future appeared first on Content Marketing Institute.
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading →
You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Continue reading →
The post Why You Need Content Strategy Before Editorial Planning appeared first on Content Marketing Institute.