Archives for Content Strategy

18 Aug

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

image-6562
image-6562

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

26 Jul

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

image-6270
image-6270

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading

The post Should You Trust Artificial Intelligence to Drive Your Content Marketing? appeared first on Content Marketing Institute.

13 Jul

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

image-6093
image-6093

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

The post Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research] appeared first on Content Marketing Institute.

1 2 8