Archives for Content Strategy

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

13 Apr

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

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How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

The post Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future appeared first on Content Marketing Institute.

06 Apr

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

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Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading

The post The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference appeared first on Content Marketing Institute.

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