Archives for Content Strategy

21 Jun

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

image-10423
image-10423

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

The post It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy appeared first on Content Marketing Institute.

30 May

4 Paths to Better Content Management and Strategy [New Research]

image-10216
image-10216

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading

The post 4 Paths to Better Content Management and Strategy [New Research] appeared first on Content Marketing Institute.

1 2 14