Archives for Content Strategy

05 Apr

How to Create Unified Content That Works in Diverse Global Markets [Examples]

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As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

29 Mar

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

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What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context. Continue reading

The post Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference appeared first on Content Marketing Institute.

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