Archives for Content Strategy

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

image-7881
image-7881

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

24 Nov

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

image-7815
image-7815

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

The post A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy appeared first on Content Marketing Institute.

20 Nov

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

image-7677
image-7677

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading

The post Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try appeared first on Content Marketing Institute.

16 Nov

Why Marketers Need to Think Like Data Scientists (And How to Do It)

image-7685
image-7685

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.

13 Nov

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

image-7646
image-7646

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

The post An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team appeared first on Content Marketing Institute.

1 2 11