Archives for Content Strategy

28 May

How to Persuade the Naysayers to Embrace New Marketing Technology

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Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading

The post How to Persuade the Naysayers to Embrace New Marketing Technology appeared first on Content Marketing Institute.

04 May

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

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image-4996

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

The post Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture appeared first on Content Marketing Institute.

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