Archives for Measurement and ROI
Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading →
The post Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities appeared first on Content Marketing Institute.
While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading →
The post 4 Analytics Reports Every Content Marketer Should Use appeared first on Content Marketing Institute.
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading →
The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.
Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading →
The post 8 Business Intelligence Tools for Content Marketers With Technophobia appeared first on Content Marketing Institute.
Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading →
The post Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience appeared first on Content Marketing Institute.
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading →
The post Content Marketing ROI: A Formula for Any Type of Organization appeared first on Content Marketing Institute.
Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading →
Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading →
The post From Newbies to Seasoned Marketers: How to Measure Your Content Marketing appeared first on Content Marketing Institute.
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading →
The post 3 Tips to More Accurately Measure Your Content Effort appeared first on Content Marketing Institute.
This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
The post This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory appeared first on Content Marketing Institute.