Archives for Measurement and ROI

13 Jul

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

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Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

The post Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research] appeared first on Content Marketing Institute.

19 Feb

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

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Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.

20 Dec

8 Business Intelligence Tools for Content Marketers With Technophobia

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Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading

The post 8 Business Intelligence Tools for Content Marketers With Technophobia appeared first on Content Marketing Institute.

01 Dec

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

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Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

The post Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience appeared first on Content Marketing Institute.