Archives for Measurement and ROI

19 Feb

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

image-3738
image-3738

Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

The post Simple Tips for Sleuthing Your Site Performance Using Google Analytics appeared first on Content Marketing Institute.

20 Dec

8 Business Intelligence Tools for Content Marketers With Technophobia

image-2754
image-2754

Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading

The post 8 Business Intelligence Tools for Content Marketers With Technophobia appeared first on Content Marketing Institute.

01 Dec

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

image-2427
image-2427

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

The post Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience appeared first on Content Marketing Institute.

09 Oct

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

image-1545
image-1545

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

The post From Newbies to Seasoned Marketers: How to Measure Your Content Marketing appeared first on Content Marketing Institute.

24 Sep

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

image-1287
image-1287

This week, the guys debate an ad blocker's curious new ad initiative, analyze AT&T's possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.

Continue reading

The post This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory appeared first on Content Marketing Institute.