Archives for Measurement and ROI

16 Nov

Why Marketers Need to Think Like Data Scientists (And How to Do It)

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If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.

17 Sep

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

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Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

28 Aug

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

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The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

13 Jul

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

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Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

The post Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research] appeared first on Content Marketing Institute.