Archives for Measurement and ROI
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading →
The post How to Get Content Marketing Wrong? Think Like a PR Person appeared first on Content Marketing Institute.
How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading →
The post How to Explain Content Marketing ROI to Win (or Keep) Buy-In appeared first on Content Marketing Institute.
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading →
The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading →
The post Road Map to Success: Monitoring and Measuring Your Content’s Performance appeared first on Content Marketing Institute.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading →
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading →
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading →
The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading →
The post The Smart (and Not-So-Smart) Ways to Use Vanity Metrics appeared first on Content Marketing Institute.
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading →
The post How to Keep Your Content Marketing Strategy From Getting Hijacked appeared first on Content Marketing Institute.