Archives for Measurement and ROI

28 May

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

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Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.

16 Nov

Why Marketers Need to Think Like Data Scientists (And How to Do It)

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If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.

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