Archives for Measurement and ROI
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading →
The post Road Map to Success: Monitoring and Measuring Your Content’s Performance appeared first on Content Marketing Institute.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading →
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading →
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading →
The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Marketing Institute.
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading →
The post The Smart (and Not-So-Smart) Ways to Use Vanity Metrics appeared first on Content Marketing Institute.
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading →
The post How to Keep Your Content Marketing Strategy From Getting Hijacked appeared first on Content Marketing Institute.
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading →
The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →
The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.