Archives for Marketing Automation

05 Sep

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

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Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

19 Apr

How to Define the Scope and Vision of Your Engagement Platform Implementation

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managing a successful marketing platform implementation

Author: Susan Sauter

Typically, when companies get started with a robust marketing solution, they are super excited and want to get up and running quickly–oftentimes with a goal of utilizing as many new features as possible. However, biting off more than you can chew can lead to frustration, confusion, and failure. If you’re in charge of spearheading your new marketing platform implementation, define the scope and vision first.

The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Mar

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

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IT guide for marketing platforms

Author: Graham Gallivan

With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Read on for a primer to help you wade through the morass and successfully satisfy your organization’s needs with the right marketing platform.

The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Feb

3 Ways Marketing Automation Changed My Life

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benefits of marketing automation

Author: Mike Madden

Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. However, using a marketing automation solution powered by a marketing platform changed the trajectory of my career. In this blog, I’ll explain why.

The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Jan

Where Are You on the Marketing Maturity Curve? [Report]

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marketing benchmark report

Author: Adrienne Whitten

As our CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.

The post Where Are You on the Marketing Maturity Curve? [Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jan

3 Reasons to Adopt a Scalable Marketing Automation Platform

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adopt a scalable marketing automation platform

Author: Cassidy Milder

Every growing organization has important thresholds to cross. For startups, they could be the day you incorporate, the day you get your first investment, the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That's when it's time to evaluate a new platform. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth.

The post 3 Reasons to Adopt a Scalable Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Dec

A 3-Point Health Check for Your Marketing Strategy

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marketing strategy tips

Author: Patrick Groover

Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others. Here are three ways you can get the most of your marketing automation platform for a healthy, sustainable strategy.

The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Dec

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

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leveraging big brand without a big budget

Author: Jessica Menden and Tim Wolfe

Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. When we talk to marketers from most universities, the common theme amongst them is all too consistent: students have high expectations, but universities have limited budgets. With the right marketing automation platform, marketers from all industries can engage their audience across channels and throughout the entire lifecycle.

The post Leveraging Big Brand Without a Big Budget in Higher Education and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.