Archives for Marketing Automation

20 Nov

5 Trends that Will Define the Future of Marketing Automation

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite […]

The post 5 Trends that Will Define the Future of Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Nov

What Is Privacy Forward and Why Does it Matter for Marketers?

image-11901
image-11901

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access […]

The post What Is Privacy Forward and Why Does it Matter for Marketers? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Nov

How to Use Templates to Enhance Your Creative

image-11826
image-11826

In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership: Every artist wants to look at his work and say, “This is mine.” Besides, who wants to show employers and clients a portfolio […]

The post How to Use Templates to Enhance Your Creative appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Oct

How to Know If It’s Time to Switch Your Engagement Platform

image-11744
image-11744

Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and ‘just right’ porridge. Identifying the right engagement platform can feel very similar. If you’ve been using […]

The post How to Know If It’s Time to Switch Your Engagement Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

The True Value of Becoming a Certified Marketing Automation Expert

image-11042
image-11042

Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier […]

The post The True Value of Becoming a Certified Marketing Automation Expert appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Aug

How Direct Mail Automation Can Ease Your GDPR Transition

image-10890
image-10890

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a […]

The post How Direct Mail Automation Can Ease Your GDPR Transition appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Jun

Why Automation is Vital to Any Marketing Strategy

image-10436
image-10436

By now, marketing automation is nothing short of mainstream in the digital era we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research, the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt […]

The post Why Automation is Vital to Any Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 May

Building Your MarTech Stack Into an Ecosystem

image-10123
image-10123

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and […]

The post Building Your MarTech Stack Into an Ecosystem appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 May

The Role of Automation in Digital Transformation

image-10021
image-10021

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and […]

The post The Role of Automation in Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Apr

The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

image-9858
image-9858

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the […]

The post The Real Cost of Duplicates in Your CRM/Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 4