Archives for Marketing Automation

26 Apr

The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

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The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the […]

The post The Real Cost of Duplicates in Your CRM/Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Mar

How a Marketing Automation Platform Can Help With GDPR Compliance

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The personal data economy has been increasing for years. Now with the General Data Protection Regulation (GDPR) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to […]

The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Jan

Integrating Your Web CMS With Your Marketing Automation Platform

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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]

The post Integrating Your Web CMS With Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Jan

4 Ways a Knowledge Management System Helps Align Your Strategy

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What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials […]

The post 4 Ways a Knowledge Management System Helps Align Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Dec

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

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Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […]

The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Nov

5 Ways Marketing Automation Makes Engagement Easy

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As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, […]

The post 5 Ways Marketing Automation Makes Engagement Easy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Oct

Real Life Experiences in Cleaning Up Your Marketing Data

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One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in […]

The post Real Life Experiences in Cleaning Up Your Marketing Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Sep

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

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Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

19 Apr

How to Define the Scope and Vision of Your Engagement Platform Implementation

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managing a successful marketing platform implementation

Author: Susan Sauter

Typically, when companies get started with a robust marketing solution, they are super excited and want to get up and running quickly–oftentimes with a goal of utilizing as many new features as possible. However, biting off more than you can chew can lead to frustration, confusion, and failure. If you’re in charge of spearheading your new marketing platform implementation, define the scope and vision first.

The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.