Archives for Marketing Automation
Author: Graham Gallivan
With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Read on for a primer to help you wade through the morass and successfully satisfy your organization’s needs with the right marketing platform.
Author: Mike Madden
Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. However, using a marketing automation solution powered by a marketing platform changed the trajectory of my career. In this blog, I’ll explain why.
The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading →
Author: Adrienne Whitten
As our CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.
Author: Cassidy Milder
Every growing organization has important thresholds to cross. For startups, they could be the day you incorporate, the day you get your first investment, the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That's when it's time to evaluate a new platform. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth.
Author: Patrick Groover
Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others. Here are three ways you can get the most of your marketing automation platform for a healthy, sustainable strategy.
The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jessica Menden and Tim Wolfe
Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. When we talk to marketers from most universities, the common theme amongst them is all too consistent: students have high expectations, but universities have limited budgets. With the right marketing automation platform, marketers from all industries can engage their audience across channels and throughout the entire lifecycle.
Author: Zak Pines
As the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. The insights from these power users can help any marketing automation user, beginner or novice, see rapid returns on their efforts. In this blog, I'll share 20 insights from them that you can apply to your own marketing automation practices.
Author: Anastasia Pavlova
At the core of an effective team is a strong marketing automation leader who understands your buyers' needs across the entire lifecycle and thinks about the entire customer experience across touchpoints. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. In this blog, I'll cover all the information you need for a successful marketing automation manager hire.
Author: Patrick Groover
This is a spooky Halloween tale not for the faint of heart (in terms of marketing disasters, that is). Follow Amazing Brand's journey through their annual Halloween-a-thon launch and the marketing disaster that erupts along the way.
The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.