Archives for Marketing Automation

01 Dec

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

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Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […]

The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Nov

5 Ways Marketing Automation Makes Engagement Easy

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image-7695

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, […]

The post 5 Ways Marketing Automation Makes Engagement Easy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Oct

Real Life Experiences in Cleaning Up Your Marketing Data

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One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in […]

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05 Sep

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

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Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

19 Apr

How to Define the Scope and Vision of Your Engagement Platform Implementation

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managing a successful marketing platform implementation

Author: Susan Sauter

Typically, when companies get started with a robust marketing solution, they are super excited and want to get up and running quickly–oftentimes with a goal of utilizing as many new features as possible. However, biting off more than you can chew can lead to frustration, confusion, and failure. If you’re in charge of spearheading your new marketing platform implementation, define the scope and vision first.

The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Mar

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

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IT guide for marketing platforms

Author: Graham Gallivan

With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Read on for a primer to help you wade through the morass and successfully satisfy your organization’s needs with the right marketing platform.

The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Feb

3 Ways Marketing Automation Changed My Life

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benefits of marketing automation

Author: Mike Madden

Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. However, using a marketing automation solution powered by a marketing platform changed the trajectory of my career. In this blog, I’ll explain why.

The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Jan

Where Are You on the Marketing Maturity Curve? [Report]

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marketing benchmark report

Author: Adrienne Whitten

As our CMO, Chandar Pattabhirim says: “The future of marketing relies on our ability to engage with people in a personal and authentic way.” But, the question is–how exactly are marketers doing this today? So, we asked them, and we are proud to offer you the first of what will be an annual survey to give you marketing benchmarks from some of the best marketers in the world. Download the report to learn about marketing organizations, technology, strategy, channels, metrics, and more.

The post Where Are You on the Marketing Maturity Curve? [Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.