Archives for Marketing Automation

30 Jan

Integrating Your Web CMS With Your Marketing Automation Platform

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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]

The post Integrating Your Web CMS With Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Jan

4 Ways a Knowledge Management System Helps Align Your Strategy

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What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials […]

The post 4 Ways a Knowledge Management System Helps Align Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Dec

3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

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Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking […]

The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Nov

5 Ways Marketing Automation Makes Engagement Easy

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As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, […]

The post 5 Ways Marketing Automation Makes Engagement Easy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Oct

Real Life Experiences in Cleaning Up Your Marketing Data

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One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in […]

The post Real Life Experiences in Cleaning Up Your Marketing Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Sep

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

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Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

19 Apr

How to Define the Scope and Vision of Your Engagement Platform Implementation

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managing a successful marketing platform implementation

Author: Susan Sauter

Typically, when companies get started with a robust marketing solution, they are super excited and want to get up and running quickly–oftentimes with a goal of utilizing as many new features as possible. However, biting off more than you can chew can lead to frustration, confusion, and failure. If you’re in charge of spearheading your new marketing platform implementation, define the scope and vision first.

The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Mar

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

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IT guide for marketing platforms

Author: Graham Gallivan

With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. Read on for a primer to help you wade through the morass and successfully satisfy your organization’s needs with the right marketing platform.

The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Feb

3 Ways Marketing Automation Changed My Life

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benefits of marketing automation

Author: Mike Madden

Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” For me, my career changed the moment I was introduced to marketing automation. I know, real original. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. However, using a marketing automation solution powered by a marketing platform changed the trajectory of my career. In this blog, I’ll explain why.

The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.