Archives for Influencer marketing

08 Dec

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

The post The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand appeared first on Content Marketing Institute.

03 Aug

The Biggest Content Marketing Trends in 2017

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Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

The post The Biggest Content Marketing Trends in 2017 appeared first on Content Marketing Institute.