Archives for Influencer marketing

11 May

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

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Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

The post Influencer Marketing: Lessons From One of the World’s Largest Software Brands appeared first on Content Marketing Institute.

27 Mar

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

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Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading

The post 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning appeared first on Content Marketing Institute.

08 Dec

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

The post The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand appeared first on Content Marketing Institute.