Archives for Email
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading →
The post How the Best Newsletters Get – and Keep – Readers’ Attention appeared first on Content Marketing Institute.
If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better. Continue reading →
The post 5 Steps to Improving Subscriber Data for More Personalized Emails appeared first on Content Marketing Institute.
A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading →
It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading →
The post How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction appeared first on Content Marketing Institute.
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading →
The post How to Write Email Newsletters People Want to Open and Act On appeared first on Content Marketing Institute.
Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading →
The post 9 Strategies for Using Customer Testimonials in Your Content appeared first on Content Marketing Institute.
The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading →
The post 8 Things Any Good Marketer Should Know About Email appeared first on Content Marketing Institute.
How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading →
Email drip campaigns are powerful ways to build loyal audiences and share your great content. But they can also fail miserably. Common – but easily avoidable – mistakes are enough to make babies cry and ruin your sender reputation. Continue reading →
The post Email Drip Campaigns: How to Make Them Smart and Blunder-Free appeared first on Content Marketing Institute.
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading →