Archives for Email
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading →
The post How to Write Email Newsletters People Want to Open and Act On appeared first on Content Marketing Institute.
Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading →
The post 9 Strategies for Using Customer Testimonials in Your Content appeared first on Content Marketing Institute.
The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading →
The post 8 Things Any Good Marketer Should Know About Email appeared first on Content Marketing Institute.
How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading →
Email drip campaigns are powerful ways to build loyal audiences and share your great content. But they can also fail miserably. Common – but easily avoidable – mistakes are enough to make babies cry and ruin your sender reputation. Continue reading →
The post Email Drip Campaigns: How to Make Them Smart and Blunder-Free appeared first on Content Marketing Institute.
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading →
This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves and an example of the week from a U.K. tech law firm. Continue reading →
The post This Week in Content Marketing: Content + Audience for the Win appeared first on Content Marketing Institute.
You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that. Continue reading →
What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists. Continue reading →
The post How to Build Your Email List: The (Better Than) Ultimate Guide appeared first on Content Marketing Institute.
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading →