Archives for Perpetual Traffic

16 Oct

Episode 171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

In this episode, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

The post Episode 171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales appeared first on DigitalMarketer.

25 Sep

Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)

In this episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

The post Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2) appeared first on DigitalMarketer.

18 Sep

Episode 167: Choosing the Right Facebook Campaign Objective for You

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage.

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11 Sep

Episode 166: Why Facebook Traffic is NOT Your Problem

Ralph Burns and his guest, Tanner Larsson, Co-Founder of 80/20 Media and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

The post Episode 166: Why Facebook Traffic is NOT Your Problem appeared first on DigitalMarketer.

04 Sep

Episode 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool take on Fused Hawaii's scaled facebook campaign. They look at more than just the numbers and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

The post Episode 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years appeared first on DigitalMarketer.

28 Aug

Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

The post Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business) appeared first on DigitalMarketer.

21 Aug

Episode 163: A Day in the Life of a Media Buyer

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

The post Episode 163: A Day in the Life of a Media Buyer appeared first on DigitalMarketer.

14 Aug

Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

The post Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition appeared first on DigitalMarketer.