Archives for Understanding Your Audience

10 Feb

Understand How Content is Influencing Buyers: A Primer on Attribution Models

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Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading

The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.

27 Aug

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

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The guys discuss John Oliver's take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

The post This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers  appeared first on Content Marketing Institute.