Archives for Understanding Your Audience

10 Sep

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

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Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

24 Aug

How SecureWorks Took Content Strategy From Guesswork to Game Changing

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When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.

07 Jul

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

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Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

The post Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing appeared first on Content Marketing Institute.

29 Jun

Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

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What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how. Continue reading

The post Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster appeared first on Content Marketing Institute.