Archives for Understanding Your Audience

11 Apr

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

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image-4577

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.

10 Feb

Understand How Content is Influencing Buyers: A Primer on Attribution Models

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image-3620

Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading

The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.