Archives for Understanding Your Audience

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

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If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

10 Sep

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

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Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

24 Aug

How SecureWorks Took Content Strategy From Guesswork to Game Changing

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When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.