Archives for Understanding Your Audience

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.

07 Jul

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

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Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

The post Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing appeared first on Content Marketing Institute.

29 Jun

Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

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What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how. Continue reading

The post Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster appeared first on Content Marketing Institute.

11 Apr

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

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image-4577

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.