Archives for Understanding Your Audience

21 Jun

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

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image-10423

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

The post It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy appeared first on Content Marketing Institute.

28 May

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

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image-10189

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

The post 3 Models (and Tools) to Understand, Predict, and React to Your Social Media appeared first on Content Marketing Institute.

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

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image-7881

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

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