Archives for Understanding Your Audience
Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading →
The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.
If you have the time for extensive buyer personas, that’s great. But what if there’s a quicker way? You won’t get the same meticulous data, but you will have a solid foundation – and the time – to create relevant content. Continue reading →
The post Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask appeared first on Content Marketing Institute.
Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading →
The post Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing appeared first on Content Marketing Institute.
What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how. Continue reading →
The post Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster appeared first on Content Marketing Institute.
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight. Continue reading →
The post What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight appeared first on Content Marketing Institute.
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading →
The post Are Your Buyer Personas Ready to Take on the World? appeared first on Content Marketing Institute.
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading →
The post What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is) appeared first on Content Marketing Institute.
The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading →
The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.
The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading →
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading →