Archives for Understanding Your Audience
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading →
The post Are Your Buyer Personas Ready to Take on the World? appeared first on Content Marketing Institute.
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading →
The post What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is) appeared first on Content Marketing Institute.
The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading →
The post 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas appeared first on Content Marketing Institute.
The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading →
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading →
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading →
The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.
It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading →
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too. Continue reading →
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading →
The post Why – and How – to Map Out Your Customers’ Journeys [Template] appeared first on Content Marketing Institute.
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading →
The post 3 Tips to More Accurately Measure Your Content Effort appeared first on Content Marketing Institute.