Archives for Understanding Your Audience
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company. Continue reading →
The post Understand How Content is Influencing Buyers: A Primer on Attribution Models appeared first on Content Marketing Institute.
It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading →
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too. Continue reading →
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading →
The post Why – and How – to Map Out Your Customers’ Journeys [Template] appeared first on Content Marketing Institute.
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading →
The post 3 Tips to More Accurately Measure Your Content Effort appeared first on Content Marketing Institute.
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading →
The post 3 Customer Research Tactics to Help Content Creation appeared first on Content Marketing Institute.
The guys discuss John Oliver's take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading →
The post This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers appeared first on Content Marketing Institute.
For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading →
The post The 3 Biggest Mistakes Marketers Make With Buyer Personas (2016 edition) appeared first on Content Marketing Institute.