Archives for Understanding Your Audience

30 Nov

How to Adopt a Customer-Centric Strategy for Your Content

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image-7881

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

The post How to Adopt a Customer-Centric Strategy for Your Content appeared first on Content Marketing Institute.

10 Sep

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

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image-6820

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.