Archives for Artificial Intelligence

08 Nov

How to Create a Solid Strategy for Your VR Product

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image-11869

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have […]

The post How to Create a Solid Strategy for Your VR Product appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Oct

How to Make Your Marketing Automation More Intelligent with AI

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image-11441

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that […]

The post How to Make Your Marketing Automation More Intelligent with AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Aug

4 Everyday Examples of Machine Learning and How Marketers Can Use Them

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image-10838

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?” […]

The post 4 Everyday Examples of Machine Learning and How Marketers Can Use Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Jul

Fantasy and FOMO: Why Marketers Need to Question AI

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image-10747

Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of […]

The post Fantasy and FOMO: Why Marketers Need to Question AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Jul

Artificial Intelligence: What’s Next?

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image-10572

Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary […]

The post Artificial Intelligence: What’s Next? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Jun

Consumer Insights: Why the Customer Isn’t Always Right

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image-10241

Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend […]

The post Consumer Insights: Why the Customer Isn’t Always Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Apr

The Future of Audience Selection: Where AI Can Take Your Campaigns

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image-9930

Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and […]

The post The Future of Audience Selection: Where AI Can Take Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Apr

Artificial Intelligence–the Next Frontier In Content Marketing

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image-9922

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get […]

The post Artificial Intelligence–the Next Frontier In Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Apr

4 Use Cases of AI for B2B Marketers

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image-9824

AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. It not only eases the burden of compiling and parsing information but is beginning to offer new and unique insights. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding […]

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