Archives for Chief Content Officer Magazine
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading →
The post Play Marketball: Turn Disconnected Teams Into High Performers appeared first on Content Marketing Institute.
Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading →
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading →
The post Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process appeared first on Content Marketing Institute.
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading →
The post Identity Matters: How Content Strategists Build Trust and Loyalty appeared first on Content Marketing Institute.
Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading →
Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading →
The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute.
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading →
The post Going Potty for Facebook: How a Toilet Paper Brand Won Social appeared first on Content Marketing Institute.
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading →
The post How Virtual Reality Could Change Content Marketing appeared first on Content Marketing Institute.
Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program. But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
The post Need Engaging, Authentic Content? Unleash the Power of Conversations appeared first on Content Marketing Institute.
As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading →
The post 5 Things to Consider Before Investing in Content Technology appeared first on Content Marketing Institute.