Archives for Chief Content Officer Magazine

17 Sep

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

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Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

23 Aug

Is Your Social Content Picture-Perfect or Merely Taking Stock?

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image-6609

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

11 Aug

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

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Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

26 Jul

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

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We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading

The post Should You Trust Artificial Intelligence to Drive Your Content Marketing? appeared first on Content Marketing Institute.

07 Jul

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

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Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

The post Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing appeared first on Content Marketing Institute.

30 Jun

Content Marketing Industry: What’s Happening in Hiring [Research]

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Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

The post Content Marketing Industry: What’s Happening in Hiring [Research] appeared first on Content Marketing Institute.

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