Archives for Chief Content Officer Magazine
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading →
The post Can Account-Based Marketing and Content Marketing Get Along? appeared first on Content Marketing Institute.
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading →
Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading →
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading →
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading →
The post Stories, Filters, and Bots: What You Need to Know Now appeared first on Content Marketing Institute.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading →
Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading →
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content. Continue reading →
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading →
Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading →
The post For the Love of Libraries: How Libraries Use Content to Tell New Stories appeared first on Content Marketing Institute.