Archives for Chief Content Officer Magazine

31 May

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

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Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

The post LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team appeared first on Content Marketing Institute.

13 Apr

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

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How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

The post Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future appeared first on Content Marketing Institute.

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