Archives for Chief Content Officer Magazine

13 Apr

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

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How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

The post Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future appeared first on Content Marketing Institute.

05 Mar

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

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Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

The post Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process appeared first on Content Marketing Institute.

02 Mar

Identity Matters: How Content Strategists Build Trust and Loyalty

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Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

The post Identity Matters: How Content Strategists Build Trust and Loyalty appeared first on Content Marketing Institute.

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