Archives for Chief Content Officer Magazine

14 Feb

For the Love of Libraries: How Libraries Use Content to Tell New Stories

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Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

The post For the Love of Libraries: How Libraries Use Content to Tell New Stories appeared first on Content Marketing Institute.

04 Jan

Voice Search: Is Your Content Prepared for the Verbal Revolution?

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Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

The post Voice Search: Is Your Content Prepared for the Verbal Revolution? appeared first on Content Marketing Institute.

26 Dec

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

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If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies. Continue reading

The post Unsolicited Advice: How to Avoid 4 Content Marketing Blunders appeared first on Content Marketing Institute.

21 Dec

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

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B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017. Continue reading

The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

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