Archives for Chief Content Officer Magazine
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading →
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading →
The post The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand appeared first on Content Marketing Institute.
Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading →
The post Education as a Marketing Strategy: 8 Brands Doing Online Classes and More appeared first on Content Marketing Institute.
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading →
The post How to Keep Your Content Marketing Strategy From Getting Hijacked appeared first on Content Marketing Institute.
Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading →
The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.
The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading →
The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading →
The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading →
The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading →
The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.
We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading →
The post Should You Trust Artificial Intelligence to Drive Your Content Marketing? appeared first on Content Marketing Institute.