Archives for Chief Content Officer Magazine

08 Dec

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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image-7999

If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading

The post The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand appeared first on Content Marketing Institute.

05 Dec

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

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image-7936

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading

The post Education as a Marketing Strategy: 8 Brands Doing Online Classes and More appeared first on Content Marketing Institute.

17 Sep

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

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image-6927

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

23 Aug

Is Your Social Content Picture-Perfect or Merely Taking Stock?

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image-6609

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

11 Aug

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

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image-6469

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

26 Jul

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

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image-6270

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading

The post Should You Trust Artificial Intelligence to Drive Your Content Marketing? appeared first on Content Marketing Institute.

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