Archives for Chief Content Officer Magazine
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading →
The post How to Use Documentary Filmmaking Techniques to Craft Memorable Content appeared first on Content Marketing Institute.
Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must. Continue reading →
The post Digital Asset Management: What It Is and Why You Need It appeared first on Content Marketing Institute.
Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading →
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. Continue reading →
The post 6 Time-Saving Apps and Tools Marketers Obsess Over appeared first on Content Marketing Institute.
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading →
The post Can Account-Based Marketing and Content Marketing Get Along? appeared first on Content Marketing Institute.
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading →
Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading →
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading →
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading →
The post Stories, Filters, and Bots: What You Need to Know Now appeared first on Content Marketing Institute.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading →