Archives for Chief Content Officer Magazine

05 Mar

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

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Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

The post Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process appeared first on Content Marketing Institute.

02 Mar

Identity Matters: How Content Strategists Build Trust and Loyalty

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Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

The post Identity Matters: How Content Strategists Build Trust and Loyalty appeared first on Content Marketing Institute.

20 Jan

Need Engaging, Authentic Content? Unleash the Power of Conversations

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Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.

Continue reading

The post Need Engaging, Authentic Content? Unleash the Power of Conversations appeared first on Content Marketing Institute.

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