Archives for Marketing Budget

17 Apr

3 Keys to Maintaining Your Business as Marketing Budgets Shrink

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It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made […]

The post 3 Keys to Maintaining Your Business as Marketing Budgets Shrink appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Mar

How to Write a Marketing Budget Your CFO Will Enthusiastically Support

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Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Here are seven specific best practices to get there. 1. Ask for Organizational Goals up Front I can’t tell you how many times […]

The post How to Write a Marketing Budget Your CFO Will Enthusiastically Support appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Dec

3 Ways to Ensure You Get the Marketing Budget You Need in 2018

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It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. […]

The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.