Archives for Lead Generation
The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.
The post Lead Nurturing Tested: How slight script tweaks increased response by 31% appeared first on MarketingExperiments.
How the Conversion Sequence Heuristic can be applied to verbal conversations with the customer.
Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading →
The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading →
The post 101+ KPI Options – Why You Need to Pick the Best Ones appeared first on Content Marketing Institute.