Archives for Podcast

11 Oct

Episode 19: AJ Wilcox, Founder @ B2Linked on When to Use LinkedIn Ads vs Facebook Ads

Which platform will have the highest campaign conversion rates for a B2B company, Facebook or LinkedIn? AJ Wilcox, founder of B2Linked, the answer is LinkedIn. AJ breaks down when this is your best option and when you should be might want to use Facebook.

The post Episode 19: AJ Wilcox, Founder @ B2Linked on When to Use LinkedIn Ads vs Facebook Ads appeared first on DigitalMarketer.

04 Oct

Episode 18: Russ Henneberry, Digital Marketing Consultant @ RussHenneberry.com on Using Content to Generate Free Traffic

In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy marketers repurpose their content and the three focuses of successful entrepreneurs.

The post Episode 18: Russ Henneberry, Digital Marketing Consultant @ RussHenneberry.com on Using Content to Generate Free Traffic appeared first on DigitalMarketer.

27 Sep

Episode 17: Chris Mercer, Co-Founder @ Measurement Marketing on Vanity Metrics vs the Useful Truth

Chris Mercer joins Jenna and Garrett and talks about how to approach your metrics to get real actionable steps rather than just looking at the numbers. They also touch on how Google Analytics has changed over the years and where it is going in the near future.

The post Episode 17: Chris Mercer, Co-Founder @ Measurement Marketing on Vanity Metrics vs the Useful Truth appeared first on DigitalMarketer.

25 Sep

Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)

In this episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

The post Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2) appeared first on DigitalMarketer.

20 Sep

Episode 16: Jeff Mask, CRO @ JJUMPP Software on Getting More Customers by Managing Your Online Business Presence

Is your online business presence helping you generate more customers, or is it scaring them off? Jeff Mask joins us this week and explains the importance of a strong social presence and how to use it to grow traffic.

The post Episode 16: Jeff Mask, CRO @ JJUMPP Software on Getting More Customers by Managing Your Online Business Presence appeared first on DigitalMarketer.

18 Sep

Episode 167: Choosing the Right Facebook Campaign Objective for You

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage.

The post Episode 167: Choosing the Right Facebook Campaign Objective for You appeared first on DigitalMarketer.

13 Sep

Episode 16: Keith Yackey, Chief Happiness Officer @ Amplify Live on Finding the Passion in Your Job

Keith Yackey spent years in unfulfilling, but well paying jobs before he set out to find what his passion really was. As it turns out, he’s passionate about helping others find their calling. Keith sat down with Jenna and Garrett this week to talk about how important it is to do what you were called…

The post Episode 16: Keith Yackey, Chief Happiness Officer @ Amplify Live on Finding the Passion in Your Job appeared first on DigitalMarketer.

11 Sep

Episode 166: Why Facebook Traffic is NOT Your Problem

Ralph Burns and his guest, Tanner Larsson, Co-Founder of 80/20 Media and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

The post Episode 166: Why Facebook Traffic is NOT Your Problem appeared first on DigitalMarketer.

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