Archives for Podcast

15 Aug

Episode 110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify

Do you know what resonates with your audience?

Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

The post Episode 110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify appeared first on DigitalMarketer.

08 Aug

Episode 109: What We Think of Target, Thrive Themes, and Ezra Firestone’s Facebook Ads (and What This Means for You)

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Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.

The post Episode 109: What We Think of Target, Thrive Themes, and Ezra Firestone’s Facebook Ads (and What This Means for You) appeared first on DigitalMarketer.

01 Aug

Episode 108: How Facebook’s Ad Algorithm Works

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

The post Episode 108: How Facebook’s Ad Algorithm Works appeared first on DigitalMarketer.

25 Jul

Episode 107: 6 Facebook Ad Updates You Need to Know About

Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook ad updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

The post Episode 107: 6 Facebook Ad Updates You Need to Know About appeared first on DigitalMarketer.

18 Jul

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Everything comes down to this one question. How much can you afford to pay to acquire a customer?

Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

The post Episode 106: How Much Can You Afford to Pay to Acquire a Customer? appeared first on DigitalMarketer.

11 Jul

Episode 105: The Facebook Ad Map: How to Know Which Facebook Ad Type to Use

Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

The post Episode 105: The Facebook Ad Map: How to Know Which Facebook Ad Type to Use appeared first on DigitalMarketer.

03 Jul

Episode 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

The post Episode 104: Is Retargeting Dead? Ryan Deiss’ Thoughts on Google’s New Ad Blocker appeared first on DigitalMarketer.

27 Jun

Episode 103: New Mission & Features: What Facebook’s Group Updates Mean for Digital Marketers

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

The post Episode 103: New Mission & Features: What Facebook’s Group Updates Mean for Digital Marketers appeared first on DigitalMarketer.

20 Jun

Episode 102: Facebook’s Offline Events: The New Way to Track the Untrackable

This is big! The rollout of Facebook "Offline Events" is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook Offline Events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook Offline Events to your advantage, as well as the caveat you need to be aware of.

The post Episode 102: Facebook’s Offline Events: The New Way to Track the Untrackable appeared first on DigitalMarketer.