Archives for Podcast

17 Apr

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

The post Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads appeared first on DigitalMarketer.

10 Apr

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

The post Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) appeared first on DigitalMarketer.

03 Apr

Episode 143: Cambridge Analytica: What You Need to Know

Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising

The post Episode 143: Cambridge Analytica: What You Need to Know appeared first on DigitalMarketer.

27 Mar

Episode 142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

What was his secret?

Simply replacing his old, email focused contact form with a chatbot sequence.

Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

The post Episode 142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months appeared first on DigitalMarketer.

20 Mar

Episode 141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

The post Episode 141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018) appeared first on DigitalMarketer.

13 Mar

Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

The post Episode 140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018) appeared first on DigitalMarketer.

06 Mar

Episode 139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018)

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

The post Episode 139: How to Lower Your Cost Per Acquisition (…And Other Questions Live from Traffic & Conversion Summit 2018) appeared first on DigitalMarketer.

20 Feb

Episode 137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018

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If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

The post Episode 137: How to Optimize & Scale Your Facebook Ads with Split Tests & Dynamic Creative in 2018 appeared first on DigitalMarketer.

13 Feb

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

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Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

The post Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers appeared first on DigitalMarketer.

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