Archives for Podcast

10 Oct

Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

The post Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2] appeared first on DigitalMarketer.

03 Oct

Episode 117: 3-Step Formula to Scale Your Facebook Ads While Generating Consistent Return on Ad Spend [Part 1 of 2]

[Part 1 of 2] Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on ad spend. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

The post Episode 117: 3-Step Formula to Scale Your Facebook Ads While Generating Consistent Return on Ad Spend [Part 1 of 2] appeared first on DigitalMarketer.

26 Sep

Episode 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

The post Episode 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video appeared first on DigitalMarketer.

19 Sep

Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

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You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

The post Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40% appeared first on DigitalMarketer.

12 Sep

Episode 114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell

Learn how the branding giants do it.

Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like the Grand Ole Opry so you can apply these tactics in your own business.

The post Episode 114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell appeared first on DigitalMarketer.

06 Sep

Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]

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We put it to the test!

Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

The post Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study] appeared first on DigitalMarketer.

29 Aug

Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

The post Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets appeared first on DigitalMarketer.

22 Aug

Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

The post Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action appeared first on DigitalMarketer.

15 Aug

Episode 110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify

Do you know what resonates with your audience?

Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

The post Episode 110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify appeared first on DigitalMarketer.