Archives for Podcast

20 Jun

Episode 102: Facebook’s Offline Events: The New Way to Track the Untrackable

This is big! The rollout of Facebook "Offline Events" is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook Offline Events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook Offline Events to your advantage, as well as the caveat you need to be aware of.

The post Episode 102: Facebook’s Offline Events: The New Way to Track the Untrackable appeared first on DigitalMarketer.

06 Jun

Episode 100: 10 Biggest Takeaways from 100 Episodes of Perpetual Traffic

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Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

The post Episode 100: 10 Biggest Takeaways from 100 Episodes of Perpetual Traffic appeared first on DigitalMarketer.

30 May

Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

The post Episode 99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan appeared first on DigitalMarketer.

23 May

Episode 98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You)

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Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

Find the images of each Facebook ad critiqued in the Resource section.

The post Episode 98: What We Think of Home Chef, MuscleTech, and ClickFunnels’ Facebook Ads (and What This Means for You) appeared first on DigitalMarketer.

16 May

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

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The post Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results appeared first on DigitalMarketer.

09 May

Episode 96: The 4 “Magic” Questions to Monetize and Re-Engage Your Audience

How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard’s four questions, you will overcome a lead’s objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

The post Episode 96: The 4 “Magic” Questions to Monetize and Re-Engage Your Audience appeared first on DigitalMarketer.

02 May

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook’s analytics dashboard? You’re not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

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The post Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off) appeared first on DigitalMarketer.

25 Apr

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

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Learn from the experts and ManyChat CEO, Mikael Yang, what’s in store for Messenger bots and the Messenger marketing strategies you can deploy in your business today, so you can stay human and bring personal value to your customer. Be sure to listen to the last three minutes to get the “most important tip” to succeed with Messenger marketing.

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The post Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang appeared first on DigitalMarketer.

19 Apr

Episode 93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your profit, so you can outspend your competitors and dominate your market.

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The post Episode 93: 6 Website Tweaks You Can Use to Skyrocket Your Sales appeared first on DigitalMarketer.