Archives for Marketing Technology

16 Nov

The Automated Agency: Taking Care of Business in Marketing’s New Age

When it comes to marketing, times have changed. From advertising to public relations, digital has taken over. Hiring and keeping talent is more difficult and the use of consultants has risen, making capacity planning hard. The growth of project-based work is complicating team utilization and pipeline forecasting for in-house marketing teams and agencies. Even acquiring […]

The post The Automated Agency: Taking Care of Business in Marketing’s New Age appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Oct

Building a Business Around Your Website: Managing People Through the Build Process

image-11713
image-11713

If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes. People are doing the work, people are giving you feedback, and people are presenting new […]

The post Building a Business Around Your Website: Managing People Through the Build Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Oct

Build a Business Around Your Website: How to Set Your Project & Team Up for Success

image-11646
image-11646

The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In […]

The post Build a Business Around Your Website: How to Set Your Project & Team Up for Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Oct

The 4 Most Important Aspects of WordPress Hosting

image-11557
image-11557

With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but […]

The post The 4 Most Important Aspects of WordPress Hosting appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Jul

Why VR Matters for Marketers

image-10763
image-10763

A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver screen is left. Film, when seen through the eyes of those unfamiliar with the tricks of photography, was a frightening affair. The train audiences saw […]

The post Why VR Matters for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Jul

5 Crucial Data-Driven Marketing Trends and How to Exploit Them

image-10614
image-10614

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move […]

The post 5 Crucial Data-Driven Marketing Trends and How to Exploit Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Jan

3 Technologies to Watch (and Use) Today

image-8549
image-8549

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions, and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations […]

The post 3 Technologies to Watch (and Use) Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Nov

Why Revenue Teams Need to Go All-in on Technology

image-7502
image-7502

How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the […]

The post Why Revenue Teams Need to Go All-in on Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.