Archives for Marketing Technology

01 Nov

Why Revenue Teams Need to Go All-in on Technology

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How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the […]

The post Why Revenue Teams Need to Go All-in on Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Apr

5 Insider Tips to Get a Demo That’s Actually Useful

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5 tips to get an effective martech demo

Author: Omair Malik

During your evaluation, the product demo is your chance to understand how this new platform will change your life for the better. Rather than a generic recording, here are 5 tips on how to get the most out of your demo and the experts who’ll answer your questions and paint a clear picture of how you can lead your team to success.

The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Apr

Launching a Partner Program: Why, What, and How

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starting a partner program

Author: Amy McCarthy

Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. B2B organizations large and small partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base.In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program.

The post Launching a Partner Program: Why, What, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Apr

6 Ways to Avoid Regretting Your SaaS Software Purchase

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Tips for evaluating Saas software

Author: Alexandra Nation

Measure twice, cut once, an old adage in the fashion industry, is also a great expression for any process that requires strategy and careful planning. And there is definitely a proper process to consider when evaluating and buying software. Read on for my personal observations and patterns in how companies run successful evaluations, as well as gaps in the process that end up wasting resources and resulting in the wrong decision (or no decision at all).

The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Mar

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

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leveraging artificial intelligence in marketing

Author: Jacob Shama

Artificial intelligence (AI) is one of the newest technologies gaining widespread momentum today. By approaching AI with an open mind, marketers can lead emerging technologies in transforming the way business and society works. Here are four ways that marketing can stay ahead of the curve.

The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.