Archives for Marketing Technology
Successfully navigate the galaxy of enterprise ecosystems & choose a partner ecosystem that will work for your business
The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Omair Malik
During your evaluation, the product demo is your chance to understand how this new platform will change your life for the better. Rather than a generic recording, here are 5 tips on how to get the most out of your demo and the experts who’ll answer your questions and paint a clear picture of how you can lead your team to success.
The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Marissa Lyman
This year Marketo has joined forces with AdWeek to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology.
Author: Amy McCarthy
Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. B2B organizations large and small partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base.In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program.
The post Launching a Partner Program: Why, What, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Alexandra Nation
Measure twice, cut once, an old adage in the fashion industry, is also a great expression for any process that requires strategy and careful planning. And there is definitely a proper process to consider when evaluating and buying software. Read on for my personal observations and patterns in how companies run successful evaluations, as well as gaps in the process that end up wasting resources and resulting in the wrong decision (or no decision at all).
The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jacob Shama
Artificial intelligence (AI) is one of the newest technologies gaining widespread momentum today. By approaching AI with an open mind, marketers can lead emerging technologies in transforming the way business and society works. Here are four ways that marketing can stay ahead of the curve.