Archives for Professional Development

06 Aug

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

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image-10836

So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply […]

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14 Jun

7 Simple Tips to Become a Successful Leader

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image-10351

“But I’m not a leader!” “I’m not qualified enough to lead.” “I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things […]

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23 May

2 Phrases That Inspire Fearless Marketers

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image-10149

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that […]

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18 May

3 Tips to Nail Your Next Interview (From a Professional Actor)

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image-10115

My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working […]

The post 3 Tips to Nail Your Next Interview (From a Professional Actor) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 May

6 Types of Videos That Are Extremely Beneficial for Your Employees

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image-10000

Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your […]

The post 6 Types of Videos That Are Extremely Beneficial for Your Employees appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Apr

3 Questions to Ask Before Launching a New Campaign

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image-9722

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input […]

The post 3 Questions to Ask Before Launching a New Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Mar

Diversity Is Not a Band-Aid: A Company Culture Overhaul

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image-9512

Last week, we hosted an incredible panel on women in technology. It was well received and sparked some phenomenal questions and conversations surrounding diversity and in the workplace. (You can watch it here if you’re interested!) After the panel wrapped, I returned to my desk and talked with a coworker about the most significant takeaways […]

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21 Mar

4 Reasons to Seek and Be a Mentor

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image-9424

It’s been an intense start to the year, hasn’t it? As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. By the end of Q2, we’re exhausted. Our budgets are under scrunity and suddenly, becoming a novelist or going back to school to fulfill […]

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14 Mar

How to Create an Equal Work Environment

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image-9321

It’s 2018. And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO, whiskey, and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. I take March as a time to […]

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09 Mar

Increase Productivity in Your Workday (Without Losing Your Mind)

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image-9248

Ever get the feeling that you’re swamped by an avalanche of emails? Me too. On an average, we receive about 121 emails a day—and this number is set to rise to 140 this year. Now I don’t know about you, but in my book, that’s a lot! And these are just emails from people we […]

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