Archives for Professional Development

03 Dec

The Definitive Guide to Holiday Conversations About Your Job

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image-12141

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and […]

The post The Definitive Guide to Holiday Conversations About Your Job appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Nov

One Year Later: A CMO’s First Year in Retrospect

Some say hindsight is 20/20. To me, hindsight, at least when it comes to the last year—my first year as the Chief Marketing Officer at Marketo—is not 20/20… it is a loud, colorful blur. This last year both flew & crawled depending on the week or the day. But the one constant throughout all of […]

The post One Year Later: A CMO’s First Year in Retrospect appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Oct

Michael Brenner’s 5 Skills You Need to Become the Next CMO

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image-11583

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take […]

The post Michael Brenner’s 5 Skills You Need to Become the Next CMO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Sep

4 Habits to Follow to Become a Successful Leader

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Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills, or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter […]

The post 4 Habits to Follow to Become a Successful Leader appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Sep

3 Productivity Killers and How to Squash Them

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Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be […]

The post 3 Productivity Killers and How to Squash Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Aug

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

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image-10836

So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply […]

The post Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Jun

7 Simple Tips to Become a Successful Leader

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image-10351

“But I’m not a leader!” “I’m not qualified enough to lead.” “I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things […]

The post 7 Simple Tips to Become a Successful Leader appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 May

2 Phrases That Inspire Fearless Marketers

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image-10149

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that […]

The post 2 Phrases That Inspire Fearless Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 May

3 Tips to Nail Your Next Interview (From a Professional Actor)

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image-10115

My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working […]

The post 3 Tips to Nail Your Next Interview (From a Professional Actor) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 May

6 Types of Videos That Are Extremely Beneficial for Your Employees

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Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your […]

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