Archives for Professional Development
My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working […]
Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your […]
With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input […]
The post 3 Questions to Ask Before Launching a New Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Last week, we hosted an incredible panel on women in technology. It was well received and sparked some phenomenal questions and conversations surrounding diversity and in the workplace. (You can watch it here if you’re interested!) After the panel wrapped, I returned to my desk and talked with a coworker about the most significant takeaways […]
It’s been an intense start to the year, hasn’t it? As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. By the end of Q2, we’re exhausted. Our budgets are under scrunity and suddenly, becoming a novelist or going back to school to fulfill […]
The post 4 Reasons to Seek and Be a Mentor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It’s 2018. And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO, whiskey, and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. I take March as a time to […]
The post How to Create an Equal Work Environment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ever get the feeling that you’re swamped by an avalanche of emails? Me too. On an average, we receive about 121 emails a day—and this number is set to rise to 140 this year. Now I don’t know about you, but in my book, that’s a lot! And these are just emails from people we […]
I will never stop doing my part to make the tech industry more welcoming for women, especially in technical roles. With all of the intense discussion surrounding the subject of equality in the workplace, this is a great time to look at five easy steps you can take right now to make a change for women […]
The post Be an Inclusion Rider: Elevate Women In Tech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this […]
*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think). Even now, believe it or not, we have a team […]
The post 5 Time Management Tips From an Expert* appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.