Archives for Managing the Editorial Process
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems. Continue reading →
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading →
The post How to Use Non-Obvious Thinking to Create Better Content appeared first on Content Marketing Institute.
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading →
The post Road Map to Success: Creating the Content of Your Audience’s Dreams appeared first on Content Marketing Institute.
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading →
Every brand can benefit from an editorial plan that sets the standards for success and outlines how to make it happen. Ready to build – or refine – your organization’s tactical framework? Use this handy tutorial. Continue reading →
The post Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan appeared first on Content Marketing Institute.
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading →
If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading →
The post The One Thing Killing Your Most Creative Content Ideas (and How to Stop It) appeared first on Content Marketing Institute.
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading →
The post 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017 appeared first on Content Marketing Institute.
In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading →
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading →
The post 6 Stolen Content Marketing Ideas from the Top Marketers of 2016 appeared first on Content Marketing Institute.