Archives for Content Marketing Strategy

24 Nov

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

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How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

The post A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy appeared first on Content Marketing Institute.

03 Oct

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

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User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

The post User-Generated Content: Where Does It Fit in Your Content Marketing Strategy? appeared first on Content Marketing Institute.

17 Sep

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

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Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

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