Archives for Content Marketing Strategy

03 Oct

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

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User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

The post User-Generated Content: Where Does It Fit in Your Content Marketing Strategy? appeared first on Content Marketing Institute.

17 Sep

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

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Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

20 Aug

5 Key Milestones to Develop and Advance Your Content Marketing Program

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What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

09 Jul

Do You Know Your Why? Your Content Marketing Success Depends on It

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What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

The post Do You Know Your Why? Your Content Marketing Success Depends on It appeared first on Content Marketing Institute.

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