Archives for Content Marketing Strategy
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading →
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading →
The post Pharmaceutical Content Marketing: How to Cure What Ails You appeared first on Content Marketing Institute.
To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.
The post 7 Ways to Stop Flailing with Your Content Marketing in 2017 appeared first on Content Marketing Institute.
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading →
The post Your Editorial Calendar is Not Your Content Marketing Strategy appeared first on Content Marketing Institute.
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading →
The post Account-Based Marketing: What Content Marketers Need to Know appeared first on Content Marketing Institute.
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading →
A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.
The post Simplify Your Content Marketing Strategy with a One-Page Plan appeared first on Content Marketing Institute.
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading →
The post 3 Museum Design Principles to Help Your Content Marketing appeared first on Content Marketing Institute.
To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading →
The post 4 Content Marketing Things That Turn Off Your Audience appeared first on Content Marketing Institute.