Archives for Content Marketing Strategy
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading →
The post Your Editorial Calendar is Not Your Content Marketing Strategy appeared first on Content Marketing Institute.
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading →
The post Account-Based Marketing: What Content Marketers Need to Know appeared first on Content Marketing Institute.
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading →
A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.
The post Simplify Your Content Marketing Strategy with a One-Page Plan appeared first on Content Marketing Institute.
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading →
The post 3 Museum Design Principles to Help Your Content Marketing appeared first on Content Marketing Institute.
To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading →
The post 4 Content Marketing Things That Turn Off Your Audience appeared first on Content Marketing Institute.
Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading →
The post 9 (More) Lessons From the World’s Best Content Marketing Brands appeared first on Content Marketing Institute.
Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market. And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.
The post One Thing is Killing Content Marketing and Everyone Is Ignoring It appeared first on Content Marketing Institute.
Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading →
The post Working on Your Content Marketing Plan? 9 Components to Consider appeared first on Content Marketing Institute.