Archives for Content Marketing Strategy

20 Aug

5 Key Milestones to Develop and Advance Your Content Marketing Program

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What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

09 Jul

Do You Know Your Why? Your Content Marketing Success Depends on It

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What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

The post Do You Know Your Why? Your Content Marketing Success Depends on It appeared first on Content Marketing Institute.

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