Archives for Content Marketing Strategy
What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading →
The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.
Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading →
The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.
What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading →
The post Do You Know Your Why? Your Content Marketing Success Depends on It appeared first on Content Marketing Institute.
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading →
The post 101+ KPI Options – Why You Need to Pick the Best Ones appeared first on Content Marketing Institute.
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading →
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading →
The post Pharmaceutical Content Marketing: How to Cure What Ails You appeared first on Content Marketing Institute.
To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.
The post 7 Ways to Stop Flailing with Your Content Marketing in 2017 appeared first on Content Marketing Institute.
This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading →
The post Your Editorial Calendar is Not Your Content Marketing Strategy appeared first on Content Marketing Institute.
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading →
The post Account-Based Marketing: What Content Marketers Need to Know appeared first on Content Marketing Institute.
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading →