Archives for Content Marketing Strategy

07 Feb

One Thing is Killing Content Marketing and Everyone Is Ignoring It

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Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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The post One Thing is Killing Content Marketing and Everyone Is Ignoring It appeared first on Content Marketing Institute.

05 Dec

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

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The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and the Content Marketing Institute founder's advice on how to address each one. Continue reading

The post Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It appeared first on Content Marketing Institute.