cultivating a culture of testing

Author: Alex Rynne

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences, marketers can’t afford NOT to A/B test. If you’re building a testing culture and aren’t afraid of ‘failing forward,’ you’ll always be in a great position to create great customer experiences. Furthermore, the more you A/B test, the more relevant your content will become to your prospects and customers. Read on for four tips on how to cultivate a culture of testing within your organization.

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