Archives for Content Marketing Definitions
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading →
The post How to Get Content Marketing Wrong? Think Like a PR Person appeared first on Content Marketing Institute.
How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading →
The post How to Explain Content Marketing ROI to Win (or Keep) Buy-In appeared first on Content Marketing Institute.
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading →
The post Content Definition: What Are We Even Talking About? appeared first on Content Marketing Institute.
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading →
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading →
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading →
Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading →
The post What Is the Difference Between Content and Content Marketing? appeared first on Content Marketing Institute.
Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading →
The post 9 Definitions: How Content Marketing Works Within Marketing appeared first on Content Marketing Institute.