Archives for Mobile Marketing

16 Oct

How Mobile Marketing + Email Pack a Punch for Marketers

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It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […]

The post How Mobile Marketing + Email Pack a Punch for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Mar

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

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mobile marketing tips

Author: Stefan Bhagwandin

Marketing automation covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes.

The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Dec

4 Secrets of Mobile Retention

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4 Secrets of Mobile Retention

Author: Stefan Bhagwandin

With increased competition among mobile apps across the board, marketers can’t depend on installs and ratings to push them to the top. It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Here are four facts that you need to know about mobile marketing to kick-start your retention efforts.

The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Oct

3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds

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3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds

Author: Ashika Balani

I’ve got 99 apps and I only need ONE! There are over two million apps out there and nearly 70% of total usage comes from the top 200 apps. Every app is vying to be in that top 200. So the big question is, how can they get there? While I’m no app developer, I've seen an app or two (or 99) in my day, and I'll share some important lessons I learned from three very successful apps.

The post 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.