Archives for Mobile Marketing
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a […]
The post How Mobile Marketing Can Boost Your Campaign Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […]
With Search Ads, app developers also have the option to bid on keywords so their app will appear more frequently in user searches, here's are some tips to get started:
Author: Stefan Bhagwandin
Marketing automation covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes.
The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Stefan Bhagwandin
With increased competition among mobile apps across the board, marketers can’t depend on installs and ratings to push them to the top. It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Here are four facts that you need to know about mobile marketing to kick-start your retention efforts.
The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Ashika Balani
I’ve got 99 apps and I only need ONE! There are over two million apps out there and nearly 70% of total usage comes from the top 200 apps. Every app is vying to be in that top 200. So the big question is, how can they get there? While I’m no app developer, I've seen an app or two (or 99) in my day, and I'll share some important lessons I learned from three very successful apps.