Archives for PNR

23 Sep

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

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We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

The post This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy appeared first on Content Marketing Institute.

16 Sep

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

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We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

The post This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up appeared first on Content Marketing Institute.

09 Sep

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

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We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

02 Sep

This Week in Content Marketing: Advertising Industry Prepares for Plummet

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We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

26 Aug

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

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We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

19 Aug

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

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We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

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12 Aug

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

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We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

05 Aug

This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

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We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading

The post This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media appeared first on Content Marketing Institute.

29 Jul

This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays

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We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence. Continue reading

The post This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays appeared first on Content Marketing Institute.

22 Jul

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

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We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading

The post This Week in Content Marketing: No, Not Everyone Should Do Content Marketing appeared first on Content Marketing Institute.

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