Archives for PNR

25 Nov

This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

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We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making. Continue reading

The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? appeared first on Content Marketing Institute.

18 Nov

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

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We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute.

11 Nov

This Week in Content Marketing: Is There a Crisis in Content Marketing?

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We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading

The post This Week in Content Marketing: Is There a Crisis in Content Marketing? appeared first on Content Marketing Institute.

04 Nov

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

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We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List. Continue reading

The post This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win appeared first on Content Marketing Institute.

28 Oct

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

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We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading

The post This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads appeared first on Content Marketing Institute.

21 Oct

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

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We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.

14 Oct

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

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We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

The post This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? appeared first on Content Marketing Institute.

07 Oct

This Week in Content Marketing: Google and Amazon Prepare for Internet War

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We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading

The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

30 Sep

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

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We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff. Continue reading

The post This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon appeared first on Content Marketing Institute.

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