Archives for PNR

22 Jul

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

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We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading

The post This Week in Content Marketing: No, Not Everyone Should Do Content Marketing appeared first on Content Marketing Institute.

15 Jul

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

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We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading

The post This Week in Content Marketing: The Solution to Facebook’s Fake News Problem appeared first on Content Marketing Institute.

08 Jul

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

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We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading

The post This Week in Content Marketing: Could Digital Advertising Be Ready to Pop? appeared first on Content Marketing Institute.

01 Jul

This Week in Content Marketing: Special Episode – How We Create Content

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In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving. Continue reading

The post This Week in Content Marketing: Special Episode – How We Create Content appeared first on Content Marketing Institute.

24 Jun

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

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We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil. Continue reading

The post This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing appeared first on Content Marketing Institute.

10 Jun

This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

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We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading

The post This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing appeared first on Content Marketing Institute.

03 Jun

This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started

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We review some top U.S. media trends impacting content marketing, and explore Edison Research's new findings on Facebook's smartphone. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with a tasty example of the week from Williams Sonoma. Continue reading

The post This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started appeared first on Content Marketing Institute.

27 May

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

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We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age. Continue reading

The post This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience appeared first on Content Marketing Institute.

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

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