Archives for Video
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading →
The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading →
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading →
The post How to Create Useful How-To Video Content: Essential Toolbox appeared first on Content Marketing Institute.
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading →
The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading →
The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.
How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading →
The post 5 Types of Video Content Perfect for Each Stage of the Customer Journey appeared first on Content Marketing Institute.
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading →
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading →
The post How Virtual Reality Could Change Content Marketing appeared first on Content Marketing Institute.
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos. Continue reading →
To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading →
The post 5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites) appeared first on Content Marketing Institute.