Archives for Video

11 Aug

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

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image-6469

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

06 May

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

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image-5031

We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.

18 Mar

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

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image-4178

We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.