Archives for Digital Marketing - Page 2
Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface […]
The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they […]
The post 3 Retargeting Strategies to Boost Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. The phrase “growth hacking” is spoken in reverent tones as a sport for geniuses. The truth is […]
The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
There are three types of links that are important to any SEO strategy: internal links, external links, and inbound links. Internal links are those you create in your content that point to other pages on your site. They help both users and Google navigate a website and access its content. External links are those you […]
We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than […]
The post SEO in the Age of AI: How to Get Ahead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help […]
Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. […]
The post 8 Ways to Make Your Website More User-Friendly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good […]
The post Getting Started With an Ecommerce Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help […]
The post Key Web Development Concepts for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers […]