Archives for Digital Marketing - Page 2

18 Sep

How to Use Link Retargeting to Leverage Other People’s Content

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image-11261

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time […]

The post How to Use Link Retargeting to Leverage Other People’s Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Sep

3 Strategies for Creating an Integrated Video Campaign

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image-11174

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This […]

The post 3 Strategies for Creating an Integrated Video Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Sep

Episode 8: Oli Billson, CEO of Oliver Billson Marketing on Solving the Biggest Problem Entrepreneurs Face Today

Oli Billson stops by DM HQ and paints a roadmap to guide you through your revenue growth journey. He lays out exactly what to focus on at every level of revenue within a business as well as describes his process of “building a business within a business” to position yourself for uninterrupted growth.    …

The post Episode 8: Oli Billson, CEO of Oliver Billson Marketing on Solving the Biggest Problem Entrepreneurs Face Today appeared first on DigitalMarketer.

22 Aug

4 PPC Mistakes That Affect Your Advertising Campaigns

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image-10977

Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface […]

The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Aug

3 Retargeting Strategies to Boost Conversions

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image-10813

Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they […]

The post 3 Retargeting Strategies to Boost Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jul

How to Build a Super Audience for Your Ads

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image-10725

Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. The phrase “growth hacking” is spoken in reverent tones as a sport for geniuses. The truth is […]

The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jul

SEO Links: How to Build Them On-Page and Earn Them Off-Site

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image-10713

There are three types of links that are important to any SEO strategy: internal links, external links, and inbound links. Internal links are those you create in your content that point to other pages on your site. They help both users and Google navigate a website and access its content. External links are those you […]

The post SEO Links: How to Build Them On-Page and Earn Them Off-Site appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Jul

SEO in the Age of AI: How to Get Ahead

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image-10580

We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than […]

The post SEO in the Age of AI: How to Get Ahead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Jun

12 Google Search Operators to Improve Your Competitive Advantage

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image-10464

53% of marketers say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help […]

The post 12 Google Search Operators to Improve Your Competitive Advantage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Jun

8 Ways to Make Your Website More User-Friendly

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image-10373

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. […]

The post 8 Ways to Make Your Website More User-Friendly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.