Archives for Digital Marketing

06 Dec

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital […]

The post How to Improve Your Conversion Rate with a Great UX appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Nov

Building a Business Around Your Website: Post-Launch Learning for Growth

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image-11887

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From […]

The post Building a Business Around Your Website: Post-Launch Learning for Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Nov

Building a Business Around Your Website: Going Live & Measuring Success

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image-11789

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re almost […]

The post Building a Business Around Your Website: Going Live & Measuring Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Oct

Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

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image-11748

Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, […]

The post Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Oct

About Face: Why You Should Stop Showing Faces in Your Ads

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image-11499

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

The post About Face: Why You Should Stop Showing Faces in Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

How to Turn Your Website Wishes into an Actionable Plan

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image-11486

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a […]

The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Sep

So…You’re Going to Build a Website. Here’s What You Need to Know:

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image-11412

Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach […]

The post So…You’re Going to Build a Website. Here’s What You Need to Know: appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Sep

4 More Digital Marketing Strategies You Need to Know for 2019

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image-11386

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take […]

The post 4 More Digital Marketing Strategies You Need to Know for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Sep

How to Use Link Retargeting to Leverage Other People’s Content

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image-11261

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time […]

The post How to Use Link Retargeting to Leverage Other People’s Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Sep

3 Strategies for Creating an Integrated Video Campaign

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image-11174

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This […]

The post 3 Strategies for Creating an Integrated Video Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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