Archives for Digital Marketing

04 Apr

Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy

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digital marketing tips

Author: Mike Tomita

Digital marketing can be difficult to navigate. What works for one business or audience might not work for another. Not to mention, what works today might not work tomorrow. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future.

The post Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Jan

How Publishers Develop and Monetize Audiences with Digital Marketing

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digital marketing for publishers

Author: Hally Pinaud

The sheer volume of content has arguably put the spotlight back on high-quality, original content–the kind of content that comes from newspapers, magazines, and many digital publications. But in spite of that, monetizing quality content has never been more challenging. If paid audiences are only shrinking, can Bill Gate’s prediction that the “real money on the internet” would be in content hold true? The short answer is yes. Here are three steps I’ve seen publishers taking to develop and monetize their audiences.

The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Jan

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

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hiring a digital marketing agency

Author: Mike Tomita

There are many reasons to consider hiring a digital marketing agency. Some organizations need to completely outsource their digital marketing, while others might just be looking to augment their in-house team. No matter what the reason is, the digital landscape is in such a constant state of flux that you’ll need to partner with an agency that will keep you ahead of the curve. If you’re thinking about hiring a digital marketing agency, here a few things you should look for before you take the plunge and a few questions you definitely need to ask.

The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Jan

4 B2B Marketing Tips for Running Successful PPC Campaigns

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tips for successful PPC campaigns

Author: Divya Dutt

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.

The post 4 B2B Marketing Tips for Running Successful PPC Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Dec

The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

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Marketo and Klientboost PPC Attribution Gifographic

Author: Johnathan Dane

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers to prove ROI. Enjoy this gifographic from Marketo and Klientboost to learn how to start strengthening your PPC campaigns today.

The post The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Dec

10 Trends That Defined Digital Marketing in 2016

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10 Trends That Defined Digital Marketing in 2016

Author: Mike Tomita

As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. If you’re worried you might have missed something major this year, we have you covered. Read on for 10 trends that propelled the biggest changes in digital marketing this year.

The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Oct

Doing More Together: Facebook and Marketo Drive Marketing Success

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Doing More Together- Facebook and Marketo Drive Marketing Success

Author: Mike Stocker

Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook's product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Marketo is happy to be one of the partners contributing to this vision. Let's take a look at how Marketo integrates with Facebook and a couple examples of how Marketo and other companies are utilizing these integrations to drive real results.

The post Doing More Together: Facebook and Marketo Drive Marketing Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Oct

Navigating the Digital Marketing Landscape in China

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Buyers in China

Author: Benji Lamb

Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves in the region. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region.

The post Navigating the Digital Marketing Landscape in China appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.