Archives for Digital Marketing
Author: Mike Tomita
Digital marketing can be difficult to navigate. What works for one business or audience might not work for another. Not to mention, what works today might not work tomorrow. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future.
Author: Hally Pinaud
The sheer volume of content has arguably put the spotlight back on high-quality, original content–the kind of content that comes from newspapers, magazines, and many digital publications. But in spite of that, monetizing quality content has never been more challenging. If paid audiences are only shrinking, can Bill Gate’s prediction that the “real money on the internet” would be in content hold true? The short answer is yes. Here are three steps I’ve seen publishers taking to develop and monetize their audiences.
Author: Mike Tomita
There are many reasons to consider hiring a digital marketing agency. Some organizations need to completely outsource their digital marketing, while others might just be looking to augment their in-house team. No matter what the reason is, the digital landscape is in such a constant state of flux that you’ll need to partner with an agency that will keep you ahead of the curve. If you’re thinking about hiring a digital marketing agency, here a few things you should look for before you take the plunge and a few questions you definitely need to ask.
Author: Divya Dutt
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.
Author: Johnathan Dane
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers to prove ROI. Enjoy this gifographic from Marketo and Klientboost to learn how to start strengthening your PPC campaigns today.
Author: Mike Tomita
As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. If you’re worried you might have missed something major this year, we have you covered. Read on for 10 trends that propelled the biggest changes in digital marketing this year.
The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Nate Dame
Today, SEO is about building a reputation with users and search engines, and that can’t generally be done overnight. While most promises of a “quick win” for SEO should arouse suspicion, there are a few considerations that might currently be hindering your SEO.
The post 7 Ways to Improve Your Site’s SEO Game Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mike Stocker
Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook's product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Marketo is happy to be one of the partners contributing to this vision. Let's take a look at how Marketo integrates with Facebook and a couple examples of how Marketo and other companies are utilizing these integrations to drive real results.
Author: Benji Lamb
Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves in the region. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region.
The post Navigating the Digital Marketing Landscape in China appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.