Archives for Digital Marketing

15 Jun

8 Ways to Make Your Website More User-Friendly

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image-10373

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. […]

The post 8 Ways to Make Your Website More User-Friendly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Jun

Getting Started With an Ecommerce Business

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image-10332

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good […]

The post Getting Started With an Ecommerce Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 May

Key Web Development Concepts for Marketers

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image-10221

When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help […]

The post Key Web Development Concepts for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 May

What We’ve Learned About Creating a Successful Digital Marketing Campaign

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image-10173

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers […]

The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 May

The Hardest Part About GDPR Isn’t What You Think

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image-10139

This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain… May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not […]

The post The Hardest Part About GDPR Isn’t What You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 May

How to Optimize On-Page SEO to Maximize Your ROI

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image-10100

SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for, you can start to play with it. In this blog, you’ll learn about the most important on-page […]

The post How to Optimize On-Page SEO to Maximize Your ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 May

Pre-Click Vs. Post-Click Experience: Your Guide to Optimization

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image-10073

When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more conversions. They have to be built […]

The post Pre-Click Vs. Post-Click Experience: Your Guide to Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Apr

The Marketer’s Glossary of GDPR Terminology

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image-9752

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. […]

The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Apr

Google Knowledge Graph: the What, Why, and How

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image-9578

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads, occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims […]

The post Google Knowledge Graph: the What, Why, and How appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Mar

Alexa: How Can I Create a Voice Experience People Will Use?

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image-9533

In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking […]

The post Alexa: How Can I Create a Voice Experience People Will Use? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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