Archives for Digital Marketing
In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel in a different way and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.
The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. By the end of the post, I hope that you’ll have a clear idea on how to evaluate intent data providers to pick the one that can help you achieve your desired objectives.
The post How to Assess the Relevancy of 3rd Party Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
What impact with the EU's GDPR legislation have on your organization? And, how can you embrace the change GDPR will require?
The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose. In this blog, I'll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising.
The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Wesley Parker
Today AdWords is almost synonymous with digital advertising—most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold. In […]
Author: Mike Tomita
Digital marketing can be difficult to navigate. What works for one business or audience might not work for another. Not to mention, what works today might not work tomorrow. However, there are a few foundational elements that you can implement that will allow you to determine what will work best for your business and pave the way for success in the future.
Author: Hally Pinaud
The sheer volume of content has arguably put the spotlight back on high-quality, original content–the kind of content that comes from newspapers, magazines, and many digital publications. But in spite of that, monetizing quality content has never been more challenging. If paid audiences are only shrinking, can Bill Gate’s prediction that the “real money on the internet” would be in content hold true? The short answer is yes. Here are three steps I’ve seen publishers taking to develop and monetize their audiences.
Author: Mike Tomita
There are many reasons to consider hiring a digital marketing agency. Some organizations need to completely outsource their digital marketing, while others might just be looking to augment their in-house team. No matter what the reason is, the digital landscape is in such a constant state of flux that you’ll need to partner with an agency that will keep you ahead of the curve. If you’re thinking about hiring a digital marketing agency, here a few things you should look for before you take the plunge and a few questions you definitely need to ask.
Author: Divya Dutt
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.
Author: Johnathan Dane
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers to prove ROI. Enjoy this gifographic from Marketo and Klientboost to learn how to start strengthening your PPC campaigns today.