Archives for Digital Marketing

18 Apr

The Marketer’s Glossary of GDPR Terminology

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When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. The measure is designed to give people control over their data while simplifying the legal environment for businesses around the world. If that overly simplistic definition isn’t enough, we have you covered. […]

The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Apr

Google Knowledge Graph: the What, Why, and How

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As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads, occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims […]

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29 Mar

Alexa: How Can I Create a Voice Experience People Will Use?

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In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking […]

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23 Feb

The Biggest Changes Coming with the GDPR

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The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018.  Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the […]

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14 Feb

Facebook vs. YouTube: Which is Better for Live Video?

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Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video […]

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07 Feb

Why Digital Marketing is Crucial—No Matter the Size of Your Business

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Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement […]

The post Why Digital Marketing is Crucial—No Matter the Size of Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Feb

5 Proven Conversion Strategies for Ecommerce

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Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer […]

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26 Jan

Facebook’s Relevancy Score: What You Need to Know

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If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, […]

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23 Jan

4 Reasons Chatbots Will Improve UX in 2018 & Beyond

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Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. Here are a few stats to […]

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