Archives for Digital Marketing

31 Oct

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

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Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, […]

The post How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Oct

8 Actionable Tips to Optimize Your AdWords Performance Today

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The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, […]

The post 8 Actionable Tips to Optimize Your AdWords Performance Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Oct

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

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A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, […]

The post The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

Should You Incorporate Chat Into Your Marketing Plan?

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Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is […]

The post Should You Incorporate Chat Into Your Marketing Plan? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Jul

The Paid Marketing Metrics You Must Measure

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In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel in a different way and tells a much different story than the next. I’ll then wrap up with some actionable techniques you can use to optimize your results.

The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jun

How to Assess the Relevancy of 3rd Party Intent Data

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In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. By the end of the post, I hope that you’ll have a clear idea on how to evaluate intent data providers to pick the one that can help you achieve your desired objectives.

The post How to Assess the Relevancy of 3rd Party Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 May

How To Get Started With Quora Ads

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The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose. In this blog, I'll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising.

The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 May

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

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4 ways to supercharge adwords

Author: Wesley Parker

Today AdWords is almost synonymous with digital advertising—most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold. In […]

The post 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.