Archives for Digital Marketing

14 Feb

Facebook vs. YouTube: Which is Better for Live Video?

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image-8956

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video […]

The post Facebook vs. YouTube: Which is Better for Live Video? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Feb

Why Digital Marketing is Crucial—No Matter the Size of Your Business

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image-8871

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement […]

The post Why Digital Marketing is Crucial—No Matter the Size of Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Feb

5 Proven Conversion Strategies for Ecommerce

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image-8797

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer […]

The post 5 Proven Conversion Strategies for Ecommerce appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Jan

Facebook’s Relevancy Score: What You Need to Know

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image-8734

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, […]

The post Facebook’s Relevancy Score: What You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jan

4 Reasons Chatbots Will Improve UX in 2018 & Beyond

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image-8695

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. Here are a few stats to […]

The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Jan

6 Ways B2B Marketers Can Attract More Leads With Video

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image-8451

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]

The post 6 Ways B2B Marketers Can Attract More Leads With Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Oct

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

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image-7481

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, […]

The post How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Oct

8 Actionable Tips to Optimize Your AdWords Performance Today

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The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, […]

The post 8 Actionable Tips to Optimize Your AdWords Performance Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Oct

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

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image-7370

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, […]

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