Archives for Digital Marketing

08 Oct

About Face: Why You Should Stop Showing Faces in Your Ads

image-11499
image-11499

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

The post About Face: Why You Should Stop Showing Faces in Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

How to Turn Your Website Wishes into an Actionable Plan

image-11486
image-11486

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a […]

The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Sep

So…You’re Going to Build a Website. Here’s What You Need to Know:

image-11412
image-11412

Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach […]

The post So…You’re Going to Build a Website. Here’s What You Need to Know: appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Sep

4 More Digital Marketing Strategies You Need to Know for 2019

image-11386
image-11386

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take […]

The post 4 More Digital Marketing Strategies You Need to Know for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Sep

How to Use Link Retargeting to Leverage Other People’s Content

image-11261
image-11261

We all know about retargeting strategies. We know that retargeted customers are three times more likely to click on your ad. And that retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain awareness and trust. The problem is, not everyone has time […]

The post How to Use Link Retargeting to Leverage Other People’s Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Sep

3 Strategies for Creating an Integrated Video Campaign

image-11174
image-11174

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This […]

The post 3 Strategies for Creating an Integrated Video Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Sep

Episode 8: Oli Billson, CEO of Oliver Billson Marketing on Solving the Biggest Problem Entrepreneurs Face Today

Oli Billson stops by DM HQ and paints a roadmap to guide you through your revenue growth journey. He lays out exactly what to focus on at every level of revenue within a business as well as describes his process of “building a business within a business” to position yourself for uninterrupted growth.    …

The post Episode 8: Oli Billson, CEO of Oliver Billson Marketing on Solving the Biggest Problem Entrepreneurs Face Today appeared first on DigitalMarketer.

22 Aug

4 PPC Mistakes That Affect Your Advertising Campaigns

image-10977
image-10977

Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface […]

The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Aug

3 Retargeting Strategies to Boost Conversions

image-10813
image-10813

Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they […]

The post 3 Retargeting Strategies to Boost Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jul

How to Build a Super Audience for Your Ads

image-10725
image-10725

Building an audience is perhaps the most important aspect of growing a company. And yet, it’s also one of the most elusive. Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. The phrase “growth hacking” is spoken in reverent tones as a sport for geniuses. The truth is […]

The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

1 2 5