Archives for Search Engine Optimization

25 Jan

3 Ways SEO and Rankings are Changing in 2018

image-8728
image-8728

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate […]

The post 3 Ways SEO and Rankings are Changing in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Jan

5 Things We’ve Done to Increase Our Organic CTR by 300%

image-8623
image-8623

If you follow the latest SEO trends, you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how […]

The post 5 Things We’ve Done to Increase Our Organic CTR by 300% appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Dec

SEO Cheat Sheet: Best Practices for On-Page Optimization

image-7916
image-7916

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan […]

The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Nov

Keyword Clustering: Best Resources, Techniques and Tools

image-7905
image-7905

What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these keyword clusters to: Better understand your topic Optimize your content for several keyword phrases instead... [Read More...]

The post Keyword Clustering: Best Resources, Techniques and Tools appeared first on Internet Marketing Ninjas Blog.

22 Nov

How Facebook Local Will Affect Local SEO

image-7794
image-7794

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North […]

The post How Facebook Local Will Affect Local SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Oct

How To Control Your Video Search Result Listing

image-7459
image-7459

We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. For video listings, Google often shows: The video thumbnail (which implies it’s a video) The date the video was published The author of the video That image is probably going to attract visitors as well as increase... [Read More...]

The post How To Control Your Video Search Result Listing appeared first on Internet Marketing Ninjas Blog.

13 Oct

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

image-7279
image-7279

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […]

The post Advanced SEO Analytics Reports that Even Beginner SEOs Can Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Sep

Two SEO Threats You Probably Aren’t Monitoring

image-6935
image-6935

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of […]

The post Two SEO Threats You Probably Aren’t Monitoring appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Jul

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

image-6161
image-6161

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will […]

The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.