Archives for Search Engine Optimization

13 Oct

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

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One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […]

The post Advanced SEO Analytics Reports that Even Beginner SEOs Can Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Sep

Two SEO Threats You Probably Aren’t Monitoring

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No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of […]

The post Two SEO Threats You Probably Aren’t Monitoring appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

18 Jul

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

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An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will […]

The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 May

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

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SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 May

7 SEO Metrics that Reflect Revenue Growth and Prove Value

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

Author: Nate Dame

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.

The post 7 SEO Metrics that Reflect Revenue Growth and Prove Value appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Mar

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

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video SEO tips

Author: Nate Dame

Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.

The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jan

5 Easy-to-Digest Resources to Finally Understand Site Speed Better

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Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to... [Read More...]

The post 5 Easy-to-Digest Resources to Finally Understand Site Speed Better appeared first on Internet Marketing Ninjas Blog.

11 Oct

HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort

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Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you... [Read More...]

The post HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort appeared first on Internet Marketing Ninjas Blog.