Archives for Search Engine Optimization
SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.
Author: Nate Dame
There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.
Author: Nate Dame
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to... [Read More...]
The post 5 Easy-to-Digest Resources to Finally Understand Site Speed Better appeared first on Internet Marketing Ninjas Blog.
Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you... [Read More...]
This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One of the ways that Google is finding these pages is not by crawling internal links... [Read More...]
The post Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google appeared first on Internet Marketing Ninjas Blog.