Archives for Search Engine Optimization

20 Sep

Why Digital Marketing and SEO are Vital to Reputation Management

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Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand’s search landscape following a corporate crisis. Social media profiles, positive articles, and favorable reviews could be swept away and replaced with […]

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06 Sep

Driving SEO Results Through Content Marketing: Results From Over 6000 Articles

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Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long […]

The post Driving SEO Results Through Content Marketing: Results From Over 6000 Articles appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Aug

How to Turn SEO Strategy into Action with Content Marketing

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image-10882

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, […]

The post How to Turn SEO Strategy into Action with Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

25 Jan

3 Ways SEO and Rankings are Changing in 2018

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image-8728

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate And But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate […]

The post 3 Ways SEO and Rankings are Changing in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Jan

5 Things We’ve Done to Increase Our Organic CTR by 300%

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If you follow the latest SEO trends, you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how […]

The post 5 Things We’ve Done to Increase Our Organic CTR by 300% appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Dec

SEO Cheat Sheet: Best Practices for On-Page Optimization

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Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan […]

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30 Nov

Keyword Clustering: Best Resources, Techniques and Tools

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What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these keyword clusters to: Better understand your topic Optimize your content for several keyword phrases instead... [Read More...]

The post Keyword Clustering: Best Resources, Techniques and Tools appeared first on Internet Marketing Ninjas Blog.

22 Nov

How Facebook Local Will Affect Local SEO

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image-7794

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North […]

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26 Oct

How To Control Your Video Search Result Listing

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image-7459

We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. For video listings, Google often shows: The video thumbnail (which implies it’s a video) The date the video was published The author of the video That image is probably going to attract visitors as well as increase... [Read More...]

The post How To Control Your Video Search Result Listing appeared first on Internet Marketing Ninjas Blog.

13 Oct

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

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image-7279

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […]

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