Archives for Demand Generation

06 Apr

6 Easy Ways to Perfect Your Landing Pages

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improve your landing pages

Author: Stacey Thornberry

Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded an ebook that had some helpful tidbits on how to ensure your assets are impactful. I’d like to share some of the highlights from this piece with you, as well as a few of my own tricks, to make you the master of landing pages.

The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Mar

How to Generate More Leads from Your Webinar Recordings

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webinar lead gen

Author: Jon Spenceley

Webinar recordings offer a really great benefit that many marketers overlook: They extend the lifespan of your content for as long as you want to promote it. Webinars take planning, and you promote the heck out of them to build your live audience. Continue to do that with the recording! In this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset.

The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Feb

4 Ways Demand Generation Marketing Is Like Football

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marketing is like football

Author: Randy Frisch

They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Your team counts on your strategies to win the game and you take the blame for losses. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and marketing. Feel free to drop yourself into the quarterback slot here and see if you can relate.

The post 4 Ways Demand Generation Marketing Is Like Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jan

4 Effective Methods to Increase Your Survey Response Rates

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increase survey responses

Author: Audra Sorman

Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your prospects and customers to take it. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives:

The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Jan

7 Ways to Generate Leads on Social Media

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how to generate leads on social media

Author: Lisa Marcyes

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. In this blog, I’ll outline seven ways that you can generate leads on social media:

The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Oct

Back to Basics: Tips and Tricks for Demand Generation Success

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Back to Basics- Tips and Tricks for Demand Generation Success

Author: Mary Kate Francis

Trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice. As someone who recently switched from an events-specific role to a broad-based demand generation role, I know this firsthand, and I'm going to share a few tips and tricks I've learned along the way throughout my transition!

The post Back to Basics: Tips and Tricks for Demand Generation Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

05 Oct

The Most Common Demand Generation Mistakes That Sabotage Your Success

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The Most Common Demand Generation Mistakes That Sabotage Your Success

Author: Joe Paone

Sabotage is an interesting word. While sabotage infers that there is intent (usually from an opposing force), there are times when we do it to ourselves mistakenly and become our own worst enemy. When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them.

The post The Most Common Demand Generation Mistakes That Sabotage Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.