Archives for Demand Generation
“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions Since I started school at the University of Utah three years ago, I have done nothing but religiously follow my school’s football team, the Utes. It is my sole priority, my college calling, and […]
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales […]
We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts […]
Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got […]
The post How to Know It’s Time to Update Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in […]
The single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software, a tool that allows businesses to create targeted landing pages and improve their conversion rate.
The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.