Archives for Demand Generation

17 Aug

Why Demand Generation Marketing Is like College Football

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image-10950

“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions Since I started school at the University of Utah three years ago, I have done nothing but religiously follow my school’s football team, the Utes. It is my sole priority, my college calling, and […]

The post Why Demand Generation Marketing Is like College Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Aug

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

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image-10918

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales […]

The post How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Jun

#1 Barrier to Effectively Engaging Customers and How to Overcome It

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image-10292

We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts […]

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04 Jan

How to Know It’s Time to Update Your Landing Page

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image-8468

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got […]

The post How to Know It’s Time to Update Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Sep

Tips, Tricks, and Secrets to Create Great Landing Pages

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image-6881

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in […]

The post Tips, Tricks, and Secrets to Create Great Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.