Archives for Demand Generation
Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got […]
The post How to Know It’s Time to Update Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in […]
The single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software, a tool that allows businesses to create targeted landing pages and improve their conversion rate.
The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion:
Author: Stacey Thornberry
Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded an ebook that had some helpful tidbits on how to ensure your assets are impactful. I’d like to share some of the highlights from this piece with you, as well as a few of my own tricks, to make you the master of landing pages.
The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jon Spenceley
Webinar recordings offer a really great benefit that many marketers overlook: They extend the lifespan of your content for as long as you want to promote it. Webinars take planning, and you promote the heck out of them to build your live audience. Continue to do that with the recording! In this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset.
Author: Randy Frisch
They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You get hit with a blow when you least expect it and need to dash to an opening that presents itself. Your team counts on your strategies to win the game and you take the blame for losses. With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and marketing. Feel free to drop yourself into the quarterback slot here and see if you can relate.
The post 4 Ways Demand Generation Marketing Is Like Football appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Audra Sorman
Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your prospects and customers to take it. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives:
Author: Lisa Marcyes
With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. In this blog, I’ll outline seven ways that you can generate leads on social media:
The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Mary Kate Francis
Trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice. As someone who recently switched from an events-specific role to a broad-based demand generation role, I know this firsthand, and I'm going to share a few tips and tricks I've learned along the way throughout my transition!