Archives for Industry News and Trends - Page 10

23 Jul

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

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The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading

The post This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite appeared first on Content Marketing Institute.

16 Jul

This Week in Content Marketing: Most Brands Failing at Customer Experience

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The guys explore a dystopian view of advertising's future, the billions WPP expects to spend on Facebook ads, whether an agency's new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

The post This Week in Content Marketing: Most Brands Failing at Customer Experience appeared first on Content Marketing Institute.

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