Archives for Industry News and Trends
Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing. Continue reading →
The post Reddit for Marketing? Hell No, Except in This One Case appeared first on Content Marketing Institute.
More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!” Continue reading →
The post A Year Full of ‘No Way!?’ Moments for CCO Magazine appeared first on Content Marketing Institute.
In our grand finale episode, we answer listener-submitted queries, ask a few of our own, and offer our take on what happens after our storytelling heroes ride off into the sunset. Continue reading →
The post This Old Marketing Farewell Episode: Sometimes the End Is a Beginning appeared first on Content Marketing Institute.
What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading →
The post Are You Ready for Content Marketing in 2018? 60+ Predictions appeared first on Content Marketing Institute.
We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making. Continue reading →
The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? appeared first on Content Marketing Institute.
We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading →
The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute.
We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading →
The post This Week in Content Marketing: Is There a Crisis in Content Marketing? appeared first on Content Marketing Institute.
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List. Continue reading →
The post This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win appeared first on Content Marketing Institute.
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading →
The post This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads appeared first on Content Marketing Institute.
We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading →
The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.