Archives for Industry News and Trends

25 Nov

This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

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We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making. Continue reading

The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? appeared first on Content Marketing Institute.

18 Nov

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

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We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute.

11 Nov

This Week in Content Marketing: Is There a Crisis in Content Marketing?

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We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading

The post This Week in Content Marketing: Is There a Crisis in Content Marketing? appeared first on Content Marketing Institute.

04 Nov

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

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We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List. Continue reading

The post This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win appeared first on Content Marketing Institute.

28 Oct

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

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We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading

The post This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads appeared first on Content Marketing Institute.

21 Oct

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

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We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.

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