Archives for Industry News and Trends

21 Oct

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

image-7380
image-7380

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.

14 Oct

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

image-7301
image-7301

We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

The post This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? appeared first on Content Marketing Institute.

07 Oct

This Week in Content Marketing: Google and Amazon Prepare for Internet War

image-7204
image-7204

We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading

The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

30 Sep

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

image-7115
image-7115

We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff. Continue reading

The post This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon appeared first on Content Marketing Institute.

23 Sep

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

image-7016
image-7016

We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

The post This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy appeared first on Content Marketing Institute.

16 Sep

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

image-6917
image-6917

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

The post This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up appeared first on Content Marketing Institute.

09 Sep

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

image-6796
image-6796

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

02 Sep

This Week in Content Marketing: Advertising Industry Prepares for Plummet

image-6733
image-6733

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

26 Aug

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

image-6654
image-6654

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

1 2 9