Archives for Industry News and Trends

18 Mar

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

image-4178
image-4178

We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.

11 Mar

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

image-4058
image-4058

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

The post This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG appeared first on Content Marketing Institute.

04 Mar

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

image-3932
image-3932

We discuss the bright future of the New York Times' business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

The post This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content appeared first on Content Marketing Institute.

25 Feb

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

image-3831
image-3831

We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

The post This Week in Content Marketing: Apple and Amazon Race to Content Dominance appeared first on Content Marketing Institute.

18 Feb

This Week in Content Marketing: Medium Picked the Wrong Business Model

image-3731
image-3731

We discuss Super Bowl ads, Snapchat's all-important IPO, and Medium's new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

The post This Week in Content Marketing: Medium Picked the Wrong Business Model appeared first on Content Marketing Institute.

11 Feb

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

image-3618
image-3618

We explore new standards for media placements and wonder if Snapchat will follow in Myspace's footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading

The post This Week in Content Marketing: Could Snapchat Be the Next Myspace? appeared first on Content Marketing Institute.

04 Feb

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

image-3509
image-3509

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.

1 2 6