Archives for Industry News and Trends

20 May

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

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We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.

13 May

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

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We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading

The post This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies appeared first on Content Marketing Institute.

06 May

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

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We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.

29 Apr

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

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We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

The post This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning appeared first on Content Marketing Institute.

22 Apr

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

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We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.  Continue reading

The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute.

15 Apr

This Week in Content Marketing: The New Content Business Model Awaits

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We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman.  Continue reading

The post This Week in Content Marketing: The New Content Business Model Awaits appeared first on Content Marketing Institute.

08 Apr

This Week in Content Marketing: More Big Companies Investing in Original Content

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We recap Intelligent Content Conference 2017, discuss a Netflix-driven trend, and explore the link between content marketing, strategy, and engineering. We wrap up the show with an example of the week from The Blues Kitchen. Continue reading

The post This Week in Content Marketing: More Big Companies Investing in Original Content appeared first on Content Marketing Institute.

01 Apr

This Week in Content Marketing: A&E Creates Content Blueprint for Brands

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We discuss A&E's new publisher-driven business model, and share thoughts on how Medium and Twitter can monetize their audiences. We shake things up in our rants and raves, then wrap up the show with an example of the week from Red Hat. Continue reading

The post This Week in Content Marketing: A&E Creates Content Blueprint for Brands appeared first on Content Marketing Institute.

18 Mar

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

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We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

The post This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing appeared first on Content Marketing Institute.

11 Mar

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

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We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

The post This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG appeared first on Content Marketing Institute.

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