Archives for Industry News and Trends
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this … Continue reading →
The post This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil? appeared first on Content Marketing Institute.
We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading →
The post This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing appeared first on Content Marketing Institute.
We review some top U.S. media trends impacting content marketing, and explore Edison Research's new findings on Facebook's smartphone. Our rants and raves include last-click attribution and Walkers Crisps; then we wrap up with a tasty example of the week from Williams Sonoma. Continue reading →
The post This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started appeared first on Content Marketing Institute.
We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age. Continue reading →
The post This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience appeared first on Content Marketing Institute.
We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading →
The post This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing appeared first on Content Marketing Institute.
We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading →
The post This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies appeared first on Content Marketing Institute.
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading →
The post This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool appeared first on Content Marketing Institute.
We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading →
The post This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning appeared first on Content Marketing Institute.
We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint. Continue reading →
The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute.
We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman. Continue reading →
The post This Week in Content Marketing: The New Content Business Model Awaits appeared first on Content Marketing Institute.