Archives for Industry News and Trends

19 Aug

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

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We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

12 Aug

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

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We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

05 Aug

This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

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We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading

The post This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media appeared first on Content Marketing Institute.

29 Jul

This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays

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We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence. Continue reading

The post This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays appeared first on Content Marketing Institute.

22 Jul

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

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We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading

The post This Week in Content Marketing: No, Not Everyone Should Do Content Marketing appeared first on Content Marketing Institute.

19 Jul

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

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If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading

The post Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers appeared first on Content Marketing Institute.

15 Jul

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

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We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading

The post This Week in Content Marketing: The Solution to Facebook’s Fake News Problem appeared first on Content Marketing Institute.

08 Jul

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

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We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading

The post This Week in Content Marketing: Could Digital Advertising Be Ready to Pop? appeared first on Content Marketing Institute.

01 Jul

This Week in Content Marketing: Special Episode – How We Create Content

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image-5962

In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving. Continue reading

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