Archives for Content Marketing Research

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.

13 Jul

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

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Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

The post Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research] appeared first on Content Marketing Institute.

12 Apr

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

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Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research] appeared first on Content Marketing Institute.

22 Mar

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

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Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

The post 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] appeared first on Content Marketing Institute.

07 Dec

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

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The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

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The post Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research] appeared first on Content Marketing Institute.

16 Nov

With Maturity Comes Results for Australian Content Marketers [New Research]

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Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends. Continue reading

The post With Maturity Comes Results for Australian Content Marketers [New Research] appeared first on Content Marketing Institute.

11 Nov

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

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To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

The post How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline appeared first on Content Marketing Institute.