Archives for Content Marketing Research

07 Mar

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

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Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading

The post A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research] appeared first on Content Marketing Institute.

17 Jan

5 Things Highly Committed Content Marketers Do Better [New UK Research]

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New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading

The post 5 Things Highly Committed Content Marketers Do Better [New UK Research] appeared first on Content Marketing Institute.

06 Dec

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

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B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research] appeared first on Content Marketing Institute.

15 Nov

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

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More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

The post Beyond the Build – What Content Marketers in Australia Must Do Next [New Research] appeared first on Content Marketing Institute.

01 Nov

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

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With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading

The post 6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research] appeared first on Content Marketing Institute.

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.