Archives for Content Marketing Research

06 Dec

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

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B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research] appeared first on Content Marketing Institute.

15 Nov

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

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More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

The post Beyond the Build – What Content Marketers in Australia Must Do Next [New Research] appeared first on Content Marketing Institute.

01 Nov

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

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With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading

The post 6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research] appeared first on Content Marketing Institute.

27 Jul

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

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Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

The post How Content Influences the Purchasing Process: Tips for Content Marketers [Research] appeared first on Content Marketing Institute.

13 Jul

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

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Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

The post Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research] appeared first on Content Marketing Institute.

12 Apr

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

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Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

The post Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research] appeared first on Content Marketing Institute.

22 Mar

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

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image-4246

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

The post 7 Things Top-Performing Technology Marketers Do With Their Content [New Research] appeared first on Content Marketing Institute.