Archives for Marketing Metrics

01 Dec

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

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Author: Jeff Coveney

Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? Most likely, there's an underlying problem that’s preventing those reports from providing positive intelligence. Let’s dive into the root causes of three common reporting challenges and how you can get back on track.

The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Sep

3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

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3 Steps Towards Becoming Data-Driven B2B Marketer [Ebook]

Author: Tanya Chu

What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.

The post 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.