Archives for Marketing Metrics
Author: Mike Madden
We talk about MQLs (marketing qualified leads), tweets, impressions, and other marketing metrics but, let's be honest, you can’t buy a beer (or anything else) with any of those! In his session at Marketing Nation Summit, Matt Heinz established the notion of profit center marketing—let's explore what that means:
The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Jeff Coveney
Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? Most likely, there's an underlying problem that’s preventing those reports from providing positive intelligence. Let’s dive into the root causes of three common reporting challenges and how you can get back on track.
Author: Tanya Chu
What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.