Archives for Marketing Metrics
Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. […]
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and […]
The post Revenue Marketing Insights from 80 Marketing Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]
The post Is Attribution the Key to Professional Success? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or […]
The post Why Marketing Depends on Metrics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the […]
As marketers we love metrics. At the mention of metrics, you’re probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren’t close to the process don’t have a framework to understand […]
You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions […]
The post Metrics That Matter For Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to […]
The post Will the Real Key Email Metrics Please Stand Up? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless […]