Archives for Marketing Metrics

07 Dec

How to Measure Digital Marketing Metrics and ROI

image-7964
image-7964

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly, […]

The post How to Measure Digital Marketing Metrics and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 May

What Can You Buy With A MQL?

image-5147
image-5147
What Marketing Metrics Make an Impact

Author: Mike Madden

We talk about MQLs (marketing qualified leads), tweets, impressions, and other marketing metrics but, let's be honest, you can’t buy a beer (or anything else) with any of those! In his session at Marketing Nation Summit, Matt Heinz established the notion of profit center marketing—let's explore what that means:

The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Dec

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

image-2424
image-2424
3-reasons-your-b2b-marketing-reports-stink-and-how-to-fix-them

Author: Jeff Coveney

Many companies aren’t able to report on marketing and sales efforts due to data and process issues. The end result is reporting that doesn’t make sense–or does it? Most likely, there's an underlying problem that’s preventing those reports from providing positive intelligence. Let’s dive into the root causes of three common reporting challenges and how you can get back on track.

The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Sep

3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

image-1224
image-1224
3 Steps Towards Becoming Data-Driven B2B Marketer [Ebook]

Author: Tanya Chu

What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. In this blog, I'll walk you through three steps to becoming a data-driven marketer to go from data to insights.

The post 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.