Archives for Infographic

08 Feb

Virtual Reality Is Now a Marketing Reality [Gifographic]

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virtual reality in marketing

Author: Elaine Ip

Once an out-of-reach technology, virtual reality is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, from both B2B and B2C brands, stand to make huge gains with VR campaigns. Check out this gifographic to discover how you can leverage VR in your marketing.

The post Virtual Reality Is Now a Marketing Reality [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jan

7 Things That Illustrate What Marketers Think About the Future of Technology

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future of tech

Author: Chandar Pattabhiram

As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. A blizzard of data that marketers need to sift through to determine what matters and what doesn’t. To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017.

The post 7 Things That Illustrate What Marketers Think About the Future of Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Nov

How to Navigate the Social Ad Spend Solar System [Infographic]

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Author: Mike Tomita

Given this expanding universe of continually evolving options, you may feel a bit overwhelmed as you're evaluating if, when, and how to jump into social advertising. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefits from their brave efforts. Here are a couple of points to keep in mind as you start your odyssey.

The post How to Navigate the Social Ad Spend Solar System [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Oct

Journey Through the World of Visual Content [Infographic]

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Journey Through the World of Visual Content [Infographic]

Author: Elaine Ip

Content marketing is a mix of art and science, and as such, we should always be looking for ways to master the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not be evergreen. Depending on your objectives, visualizations can be an effective way to conceptualize your content. Find out which method may work best to captivate your audience.

The post Journey Through the World of Visual Content [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Sep

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

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Achieve Real-Time, Real Engagement with Live Video

Author: Elaine Ip

Live streaming is all the buzz lately. While it isn't a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience. Check out our infographic to learn why you should consider live video for your brand, which platforms to try, and what formats to explore.

The post Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.