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Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading →
The post Why You Need Vertical Visuals If Your Audience is Mobile appeared first on Content Marketing Institute.
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading →
Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading →
The post 7 Instagram Stickers That Can Make Your Stories Even Better appeared first on Content Marketing Institute.
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study. Continue reading →
The post If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research] appeared first on Content Marketing Institute.
Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading →
Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading →
The post Brands Often Overlook This Superhero of Storytelling appeared first on Content Marketing Institute.
Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening. Continue reading →
The post Is Your Corporate Culture Conducive to Content Success? appeared first on Content Marketing Institute.
If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level. Continue reading →
The post How to Use Social Media Monitoring as More Than a Listening Tool appeared first on Content Marketing Institute.
Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls. Continue reading →
The post 13 Reasons Why You Should Consider Text-Based Marketing appeared first on Content Marketing Institute.
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading →