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In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading →
Content marketers need to elevate every conversation to something greater than a marketing tactic. Doing that is the only way to win and keep the audience’s attention. Read on to learn about the think, do, say strategy. Continue reading →
The post Build a Great Brand: Align What You Think, Do, and Say appeared first on Content Marketing Institute.
You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading →
The post Slow Page Load Time Not Always the Culprit in Poor SEO Rankings appeared first on Content Marketing Institute.
How do you adapt to a world far less forgiving and far more skeptical of the ways you capture and use data? Ruth Carter – internet, intellectual property, and business attorney – offers some perspective and advice. Continue reading →
Do you treat sales as another marketing channel? You should want to support the revenue-generating team and to extend content’s value for your brand. Here are three easy ways content marketers can support the sales team. Continue reading →
The post 3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams appeared first on Content Marketing Institute.
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading →
The post Are You Measuring Right in Your Content Marketing? appeared first on Content Marketing Institute.
If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading →
The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute.
Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading →
The post The One Thing Manufacturing Content Marketers Must Do Now [New Research] appeared first on Content Marketing Institute.
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading →
The post How to Build a Smart Yet Simple Social Media Marketing Plan [Template] appeared first on Content Marketing Institute.
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading →
The post How to be Purposeful With Your Purpose-Driven Content [Examples] appeared first on Content Marketing Institute.