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How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency. Continue reading →
The post Publishing Frequency: Why (and How) We’re Changing Things Up appeared first on Content Marketing Institute.
CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him. Continue reading →
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading →
The post 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment appeared first on Content Marketing Institute.
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading →
The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.
What does it take to create content that's worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists. Continue reading →
The post 8 Content Marketing Lessons to Live By (and Win Awards) appeared first on Content Marketing Institute.
If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.
The post See What Content Marketing Success Truly Looks Like appeared first on Content Marketing Institute.