Archives for Company News
Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading →
The post Grand Theft Content: Steal These 6 Ideas From Award Finalists appeared first on Content Marketing Institute.
Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading →
The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.
The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading →
The post Dump the Sales Funnel in Favor of Lifecycle Marketing appeared first on Content Marketing Institute.
An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading →
The post How to Deal With the Blasphemy of Email Unsubscribes appeared first on Content Marketing Institute.
Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading →
The post How to Use Scrum for Content Marketing appeared first on Content Marketing Institute.
If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading →
The post Opportunities for AI in Content Marketing Easily Explained appeared first on Content Marketing Institute.
Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading →
The post These 7 Visual Tactics Can Boost Landing Page Conversions appeared first on Content Marketing Institute.
You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Here’s how. Continue reading →
The post 3 Tools to Optimize Your Old Content to Build More Organic Search Traffic appeared first on Content Marketing Institute.
Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content. Continue reading →
The post Rock Your Content With These 7 Songwriting Secrets appeared first on Content Marketing Institute.
If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Here’s what you need to know to create a brief to help your team and partners work more efficiently. Continue reading →
The post How to Create a Good Brief for Better Content Marketing appeared first on Content Marketing Institute.