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To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading →
Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading →
Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game. Continue reading →
The post The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s) appeared first on Content Marketing Institute.
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading →
The post Influencer Marketing Fraud: The Shady Side of Social Media appeared first on Content Marketing Institute.
Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading →
The post The Best Content Distribution Channel You’re Overlooking appeared first on Content Marketing Institute.
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading →
The post How to Turn Conference Content Overload Into an Action Plan appeared first on Content Marketing Institute.
Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading →
The post How to Know If Your Content Impacts Brand Awareness [Tools] appeared first on Content Marketing Institute.
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards. Continue reading →
The post How to Be an Agent of Change: Examples From Top Content Marketing Award Winners appeared first on Content Marketing Institute.
Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading →
The post Don’t Fear Chatbots If You Have a Rich Content Strategy appeared first on Content Marketing Institute.
When people learn you’re in “content marketing,” do they give you a quizzical look or directly ask, “What exactly is content marketing?” Here’s how to explain it simply with real-life examples everyone will understand. Continue reading →
The post How to Explain Content Marketing to Anyone [Fresh Examples] appeared first on Content Marketing Institute.