Archives for Engagement Marketing
The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful […]
Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement […]
The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be […]
The post How to Run A Scaleable Holiday Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen to anyone.” Well, maybe not […]
For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation […]
As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be […]
Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […]
The post 3 Key Challenges Marketers Face & How to Overcome Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]
Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most […]
The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this blog, you’ll find three key tips that can help you examine your approach to engagement from Matt Zilli.