Archives for Engagement Marketing

16 Jul

Staying Top-of-Mind Within the Modern Digital Landscape

image-10644
image-10644

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual. We […]

The post Staying Top-of-Mind Within the Modern Digital Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Jun

Crafting a B2B Marketing Strategy With Flow in Mind

image-10334
image-10334

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of […]

The post Crafting a B2B Marketing Strategy With Flow in Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Mar

3 Crucial Traits of the Fearless Marketer

image-9413
image-9413

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our […]

The post 3 Crucial Traits of the Fearless Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Mar

Why Experiences Win Over Customers

image-9145
image-9145

Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers losing themselves in the musical experience? Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? If the latter […]

The post Why Experiences Win Over Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Dec

Customer Engagement: How Well Do You Know Your Audience?

image-8089
image-8089

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful […]

The post Customer Engagement: How Well Do You Know Your Audience? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Nov

The 1 Secret to Effective Customer Engagement at Any Scale

image-7829
image-7829

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement […]

The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Nov

How to Run A Scaleable Holiday Marketing Program

image-7614
image-7614

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be […]

The post How to Run A Scaleable Holiday Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Nov

How to Achieve the Engagement Your Customers Are Looking For

image-7531
image-7531

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen to anyone.” Well, maybe not […]

The post How to Achieve the Engagement Your Customers Are Looking For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Oct

Personalization at Scale to Win in the Engagement Economy

image-7398
image-7398

For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation […]

The post Personalization at Scale to Win in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Oct

Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

image-7347
image-7347

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be […]

The post Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.