Archives for Engagement Marketing

20 Jun

Engage to Win, a Blueprint for Success in the Engagement Economy

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In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 May

The Real Reason Employees Aren’t Sharing Your Content

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Employee Social Sharing

Author: Anja Skrba

The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.

The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Mar

How to Scale Your Marketing Strategy Without Sacrificing Engagement

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scaling your marketing strategy

Author: Patrick Groover

Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.

The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Feb

How Marketers Should Think About Customer Marketing in the Engagement Economy

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engagement-economy-and-the-customer-lifecycle

Author: Chandar Pattabhiram

Smart brands must understand that in order to compete in the Engagement Economy they must rethink their approach to engaging with their customers. This begins with getting rid of the phrase “retention marketing,” and instead, think of retention as an outcome of smart marketing across the entire customer lifecycle.

The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Feb

Make the Shift from Automation to Engagement Marketing

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engagement marketing

Author: Patrick Groover

Simply dabbling in multi-channel marketing is no longer an option, and your ability to deliver personalized and connected messaging at scale will determine your success over the next five years. While automation is a core component of engagement at scale, the main difference between traditional automation and true engagement is the ability to centrally deliver content and messaging across multiple channels in a highly coordinated and interactive fashion. Read this blog to learn how to shift from automation to engagement marketing.

The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Feb

How to Drive Considered Purchases in Consumer Marketing

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b2c considered purchases

Author: Patrick Groover

Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.

The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Jan

Welcome to Marketing In The Engagement Economy

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engagement-economy

Author: Steve Lucas

You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.

The post Welcome to Marketing In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Nov

Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]

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Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]

Author: Vyoma Kapur

The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Spending across categories increases during the months of November and December, and this has huge implications for consumer marketers everywhere. Here are three simple ways to take your holiday campaigns up a notch and reap the benefits throughout the year.

The post Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.