Archives for Engagement Marketing
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]
Employee advocacy empowers employees to share content across their personal profiles. Here are 3 ways to get started.
The post 3 Steps to Building an Employee Advocacy Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Anja Skrba
The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.
The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor.
Author: Chandar Pattabhiram
Smart brands must understand that in order to compete in the Engagement Economy they must rethink their approach to engaging with their customers. This begins with getting rid of the phrase “retention marketing,” and instead, think of retention as an outcome of smart marketing across the entire customer lifecycle.
Author: Patrick Groover
Simply dabbling in multi-channel marketing is no longer an option, and your ability to deliver personalized and connected messaging at scale will determine your success over the next five years. While automation is a core component of engagement at scale, the main difference between traditional automation and true engagement is the ability to centrally deliver content and messaging across multiple channels in a highly coordinated and interactive fashion. Read this blog to learn how to shift from automation to engagement marketing.
The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Patrick Groover
Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.
Author: Steve Lucas
You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.
The post Welcome to Marketing In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Author: Vyoma Kapur
The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Spending across categories increases during the months of November and December, and this has huge implications for consumer marketers everywhere. Here are three simple ways to take your holiday campaigns up a notch and reap the benefits throughout the year.
Author: Jim Kowalski
A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.