Archives for Engagement Marketing

28 Feb

How Marketers Should Think About Customer Marketing in the Engagement Economy

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engagement-economy-and-the-customer-lifecycle

Author: Chandar Pattabhiram

Smart brands must understand that in order to compete in the Engagement Economy they must rethink their approach to engaging with their customers. This begins with getting rid of the phrase “retention marketing,” and instead, think of retention as an outcome of smart marketing across the entire customer lifecycle.

The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Feb

Make the Shift from Automation to Engagement Marketing

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Author: Patrick Groover

Simply dabbling in multi-channel marketing is no longer an option, and your ability to deliver personalized and connected messaging at scale will determine your success over the next five years. While automation is a core component of engagement at scale, the main difference between traditional automation and true engagement is the ability to centrally deliver content and messaging across multiple channels in a highly coordinated and interactive fashion. Read this blog to learn how to shift from automation to engagement marketing.

The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Feb

How to Drive Considered Purchases in Consumer Marketing

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b2c considered purchases

Author: Patrick Groover

Today, marketing revolves heavily around influencing the consideration stage. However, your ability to be top-of-mind all throughout the buyer's journey can be the difference between making or losing a sale. In this blog, I'll cover five features of a sophisticated engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases.

The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

27 Jan

Welcome to Marketing In The Engagement Economy

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engagement-economy

Author: Steve Lucas

You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.

The post Welcome to Marketing In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Nov

Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]

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Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]

Author: Vyoma Kapur

The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Spending across categories increases during the months of November and December, and this has huge implications for consumer marketers everywhere. Here are three simple ways to take your holiday campaigns up a notch and reap the benefits throughout the year.

The post Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Sep

How to Move from Monologues to Dialogues with Engagement Marketing

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Business people video conferencing

Author: Jim Kowalski

A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.

The post How to Move from Monologues to Dialogues with Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Sep

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

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Gum, Glue, Marketing Too- 3 Ways to Make Your Content and Campaigns Stick

Author: Paul Geller

One of the biggest challenges that marketers face today is finding a way to rise above the noise. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and ideas stick. In this blog, I'll share three unique ways to make your content and campaigns more engaging:

The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.