Archives for Engagement Marketing

17 Oct

3 Key Challenges Marketers Face & How to Overcome Them

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image-7320

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […]

The post 3 Key Challenges Marketers Face & How to Overcome Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Oct

The Importance of Storytelling in the Engagement Economy

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image-7149

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]

The post The Importance of Storytelling in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Oct

Why Not To Be a Data-Driven Marketer

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image-7151

Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most […]

The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

Introducing The State of Engagement

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To validate that marketing leaders need to adopt and execute new strategies and approaches, Marketo undertook the first-ever engagement focused study. Surveying more than 2,000 global consumers and marketers in order to surface valuable insights, the results should serve as a guidepost for marketers intent on succeeding.

The post Introducing The State of Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Jun

Engage to Win, a Blueprint for Success in the Engagement Economy

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image-5792

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed […]

The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 May

The Real Reason Employees Aren’t Sharing Your Content

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Employee Social Sharing

Author: Anja Skrba

The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation—which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. That's not to say, "content is dead," but recognize that, as the environment has become saturated, for content marketing to be effective requires buy-in and distribution from multiple sources, including your in-house employees.

The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.