Archives for Engagement Marketing

27 Nov

The 1 Secret to Effective Customer Engagement at Any Scale

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image-7829

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement […]

The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Nov

How to Run A Scaleable Holiday Marketing Program

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image-7614

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be […]

The post How to Run A Scaleable Holiday Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Nov

How to Achieve the Engagement Your Customers Are Looking For

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image-7531

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen to anyone.” Well, maybe not […]

The post How to Achieve the Engagement Your Customers Are Looking For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Oct

Personalization at Scale to Win in the Engagement Economy

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image-7398

For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation […]

The post Personalization at Scale to Win in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Oct

Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

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image-7347

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be […]

The post Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Oct

3 Key Challenges Marketers Face & How to Overcome Them

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image-7320

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […]

The post 3 Key Challenges Marketers Face & How to Overcome Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

03 Oct

The Importance of Storytelling in the Engagement Economy

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image-7149

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]

The post The Importance of Storytelling in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Oct

Why Not To Be a Data-Driven Marketer

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image-7151

Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most […]

The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.