Archives for Branding

27 Sep

3 Ways to Turn Your Brand’s Supporters Into Fans

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As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job, as I now work on marketing and digital strategies to increase […]

The post 3 Ways to Turn Your Brand’s Supporters Into Fans appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Sep

The 10 Pillars of Successful Branding

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Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]

The post The 10 Pillars of Successful Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Jul

The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

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We want to help you make the strongest impact with every piece of content you create, so we're diving into the science of brand storytelling to teach you how to tell stories that will make the most impact with your audience.

The post The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 May

Four Things Smart Marketers Do With Press Coverage

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4 Ways to get more from your press coverage

Author: Marissa Lyman

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. You can (and should) take all that free publicity and make it work for you. Here’s how:

The post Four Things Smart Marketers Do With Press Coverage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 May

Unique Selling Propositions for SaaS: Stand Out or Go Home

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create a unique selling proposition

Author: Irina Tsumarava

What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience? There’s one thing that may help you solve these problems (apart from having a solid marketing plan). A Unique Selling Proposition (USP).

The post Unique Selling Propositions for SaaS: Stand Out or Go Home appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Mar

Marketing Lessons Learned from a Life of Swag Hoarding

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marketing lessons from swag

Author: Caroline Ruggiero

It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo's LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. So how on earth did I get here? Well, I have been swayed by good swag, which has taught me several great marketing lessons that I'll share with you in this blog.

The post Marketing Lessons Learned from a Life of Swag Hoarding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Aug

Three Tools to Turn Your Brand Story into an Interactive Visual

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image-866

The story of your business is one of your most valuable assets. People remember stories and eagerly connect to them. Stories spread and get cited. Stories build loyalty and trust. Make sure you make your business story known to the world. One of the most memorable ways to tell your business story is the visual one because media make content easy to understand and remember. Here are three tools to... [Read More...]

The post Three Tools to Turn Your Brand Story into an Interactive Visual appeared first on Internet Marketing Ninjas Blog.