Archives for Branding

18 Jul

Brand Archetypes: The Science Of Strategic Brand Personality

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image-10647

You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the […]

The post Brand Archetypes: The Science Of Strategic Brand Personality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 May

What Brand Colors Can Reveal About Your Business

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image-10194

Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, […]

The post What Brand Colors Can Reveal About Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 May

Break Free: 5 Tips To Differentiate Your Brand

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image-10045

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable […]

The post Break Free: 5 Tips To Differentiate Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Apr

3 Highly Effective Ways to Tell Your Brand’s Story

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image-9815

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand […]

The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Apr

How to Find Your Brand’s Social Media Voice & Tone

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image-9709

More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]

The post How to Find Your Brand’s Social Media Voice & Tone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

15 Mar

Consider My Brand: How to Shine Through the Noise

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image-9323

When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of person. Subconsciously, you collect a lot of information about them and process it in nanoseconds. You analyze their sense of style, body language, cleanliness, hairstyle, language, tone of voice, and overall […]

The post Consider My Brand: How to Shine Through the Noise appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.