Archives for Branding
Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable […]
The post Break Free: 5 Tips To Differentiate Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand […]
The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]
The post How to Find Your Brand’s Social Media Voice & Tone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of person. Subconsciously, you collect a lot of information about them and process it in nanoseconds. You analyze their sense of style, body language, cleanliness, hairstyle, language, tone of voice, and overall […]
The post Consider My Brand: How to Shine Through the Noise appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional […]
The post One Design Does Not Fit All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core […]
The post Refine (or Define) Your Brand With These Exercises appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job, as I now work on marketing and digital strategies to increase […]
The post 3 Ways to Turn Your Brand’s Supporters Into Fans appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]
The post The 10 Pillars of Successful Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.