Archives for Content Marketing

15 May

The Biggest Barriers For Global Content Strategy

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I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen. This newly published […]

The post The Biggest Barriers For Global Content Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Apr

Why Content Marketing and Marketing Automation Go Hand in Hand

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The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, […]

The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Apr

4 Reasons Your Story Is Your Most Valuable Marketing Asset

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By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. From CRMs […]

The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

13 Mar

6 Ways to Guarantee Your Guest Post Gets Rejected

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Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Done incorrectly, though, guest posts reach no one because editors won’t publish them. […]

The post 6 Ways to Guarantee Your Guest Post Gets Rejected appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Feb

4 Reasons Your Content Isn’t Working (And What To Do About It)

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As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll […]

The post 4 Reasons Your Content Isn’t Working (And What To Do About It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

19 Jan

6 KPIs For Content Marketing

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image-8647

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words […]

The post 6 KPIs For Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Jan

How to Generate Leads with Webinars

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Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is […]

The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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