Archives for Content Marketing

06 Dec

Should You Be Gating Your Content Offers?

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image-7948

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of […]

The post Should You Be Gating Your Content Offers? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Nov

7 Tips for Making Your Website Content Interactive

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Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the […]

The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Nov

Why Marketers Shouldn’t Shy Away From Long-Form Content

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There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form […]

The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Nov

Increase Conversions With a Content Marketing Platform

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I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but […]

The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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