Archives for Content Marketing

14 Mar

Live Video in 5 Steps: From Creation to Measurement

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live video strategy

Author: Cameron Jahn

Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end.

The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

01 Mar

5 Simple Ways to Shape Your Content Through Your Culture

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shaping content through employee culture

Author: Josh Ritchie

Content marketing is a long-term process to turn strangers into supporters of your brand. The first step is introducing yourself—showing your audience who you are, how you see the world, and why anyone should care about any of this. Conveniently, these are the very same elements that comprise your company culture. When you approach content from this angle, your stories inherently capture your unique and authentic perspective. Here are 5 ways to turn your culture into incredible content.

The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Feb

How to Create Evergreen Content with Lasting Engagement

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evergreen content that's engaging

Author: Anna Talerico

Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. Adding a quiz, video, infographic, or other interactive element could be the update your content needs to get back in the game.

The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Feb

The Next Generation of Influencer Marketing

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influencer marketing

Author: Ellen Gomes

As influencer marketing becomes more commonplace amongst marketers, its evolution is something that marketers looking to innovate must track, understand, and keep up with. The latest report, Influencer 2.0: The Future of Influencer Marketing, from TopRank Marketing, Traackr, and Altimeter Group reveals the ways that influencer marketing is evolving, possibly into a field called influencer relations. Here are the four top takeaways.

The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Feb

Virtual Reality Is Now a Marketing Reality [Gifographic]

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virtual reality in marketing

Author: Elaine Ip

Once an out-of-reach technology, virtual reality is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. Marketers, from both B2B and B2C brands, stand to make huge gains with VR campaigns. Check out this gifographic to discover how you can leverage VR in your marketing.

The post Virtual Reality Is Now a Marketing Reality [Gifographic] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Jan

3 Ways to Make Controversial Content Work for Your Brand

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how to make controversial content work

Author: Andrea Lehr

Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. However, there are some who choose to stir the pot because they know something others might not fully understand yet. Controversy attracts attention because it triggers an emotional response, which is essential in generating massive engagement. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand.

The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Jan

5 Content Marketing Lessons from Top Digital Marketing Blogs

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lessons from digital marketing blogs

Author: Ellen Gomes

In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Let's take a look at some of the top digital marketing blogs and highlight five lessons that will make your content more engaging.

The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Nov

How Your Content Marketing Can Get an Extra Lift From Influencers

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Influencers help content marketing

Author: Ellen Gomes

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). A better, mutually beneficial approach is partnering with them to improve everyone’s brand. Read on to learn how to build real relationships with influencers to give your marketing a boost.

The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Nov

4 Ways to Elevate Your Marketing with Great Content

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4 Ways to Elevate Your Marketing with Great Content

Author: Elaine Ip

As marketers, we’re always looking for new ways to engage our audience. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy. At Vidyard's Video Marketing Sumit, I sat in on some great sessions that demonstrated how you can elevate your marketing with engaging content. Here are my takeaways from four sessions that really stood out.

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