Archives for Content Marketing

28 Jun

Videos for Lead Nurturing? They Can Do a Lot More Than You Think

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image-5924

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? Opportunistic Video There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, […]

The post Videos for Lead Nurturing? They Can Do a Lot More Than You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jun

How to Tap into the Power of Influencers

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image-5843

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should […]

The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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