Archives for Content Marketing

23 Jun

How to Tap into the Power of Influencers

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Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should […]

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11 May

A 3-Step Data-Oriented Approach to Effective Influencer Marketing

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Influencer Marketing Strategy

Author: Johnathan Chanti

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.

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20 Apr

4 Steps to Create Awesome Interactive Content

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make your content interactive

Author: Vanessa Porter

People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. Fortunately, interactive content makes a marketer’s job just a little easier. Here are four easy steps to get started with interactive content.

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13 Apr

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

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create better content, not more content

Author: Josh Ritchie

Maintaining high-quality production without a break is hard. And, if the quality of your content starts slipping to the point where it’s not engaging, it’s not worth it. Weaker content brings down the quality of your overall content efforts. Here are four ways to focus on creating engaging content and not just pumping out content to fill your editorial calendar.

The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

30 Mar

4 Big Mistakes You Might Be Making with Your Marketing Personas

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creating buyer personas

Author: Hally Pinaud

Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strategies across the customer lifecycle. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! So, whether you’re looking to create your first persona or double-check your approach, here are four things that can limit the impact of your personas.

The post 4 Big Mistakes You Might Be Making with Your Marketing Personas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

28 Mar

4 Content Promotion Strategies to Increase Engagement

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content promotion tactics

Author: Alan Cassinelli

The bar has been raised and creating more content isn't enough. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Becoming more strategic in your content promotion requires a new approach that rethinks how you communicate with your audience. Here are four ways you can promote your content to increase engagement.

The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Mar

Live Video in 5 Steps: From Creation to Measurement

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live video strategy

Author: Cameron Jahn

Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end.

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