Archives for Content Marketing

19 Jan

6 KPIs For Content Marketing

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image-8647

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words […]

The post 6 KPIs For Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Jan

How to Generate Leads with Webinars

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Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is […]

The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

09 Jan

6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing

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Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for them on […]

The post 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

06 Dec

Should You Be Gating Your Content Offers?

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image-7948

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of […]

The post Should You Be Gating Your Content Offers? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Nov

7 Tips for Making Your Website Content Interactive

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image-7785

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the […]

The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Nov

Why Marketers Shouldn’t Shy Away From Long-Form Content

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There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form […]

The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Nov

Increase Conversions With a Content Marketing Platform

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I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but […]

The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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