Archives for Content Marketing

24 Sep

10 Reasons Every Business Should Consider Adding a Blog to Their Website

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image-11351

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. To remain competitive in the digital landscape, companies have realized more than ever before that […]

The post 10 Reasons Every Business Should Consider Adding a Blog to Their Website appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

04 Sep

Content Marketing vs. Marketing Content: Where You’re Getting It Wrong

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image-11086

In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area […]

The post Content Marketing vs. Marketing Content: Where You’re Getting It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

How to Build a B2B Content Library: A Beginner’s Guide

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B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role […]

The post How to Build a B2B Content Library: A Beginner’s Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

21 Aug

How to Drive Traffic With Your Visual Content

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image-10975

How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers […]

The post How to Drive Traffic With Your Visual Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

14 Aug

5 Inspiring Content Marketing Case Studies with Results!

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It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can […]

The post 5 Inspiring Content Marketing Case Studies with Results! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Jul

4 More Content Promotion Strategies to Increase Engagement

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image-10782

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing. This raises the bar, meaning that creating more […]

The post 4 More Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Jul

6 Ways to Include Customers in Your Content

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image-10649

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer […]

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29 Jun

Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019)

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image-10496

Announcing The DigitalMarketer Podcast, a show that will help make you the smartest person in the room and give you actionable business and digital marketing strategies you can use today! Read the article to learn more about the podcast and how you can win tickets to Traffic & Conversion Summit 2019.

The post Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019) appeared first on DigitalMarketer.

25 Jun

What’s the Key to Employee Social Advocacy? Employee Content Contributors

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image-10453

Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same […]

The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jun

3 Content Strategy Lessons From Iconic Brands

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image-10311

ONE: The Man Makes the Clothes Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in […]

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