Archives for Content Marketing

14 Aug

5 Inspiring Content Marketing Case Studies with Results!

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image-10905

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can […]

The post 5 Inspiring Content Marketing Case Studies with Results! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

31 Jul

4 More Content Promotion Strategies to Increase Engagement

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If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing. This raises the bar, meaning that creating more […]

The post 4 More Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

17 Jul

6 Ways to Include Customers in Your Content

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Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer […]

The post 6 Ways to Include Customers in Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

29 Jun

Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019)

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Announcing The DigitalMarketer Podcast, a show that will help make you the smartest person in the room and give you actionable business and digital marketing strategies you can use today! Read the article to learn more about the podcast and how you can win tickets to Traffic & Conversion Summit 2019.

The post Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019) appeared first on DigitalMarketer.

25 Jun

What’s the Key to Employee Social Advocacy? Employee Content Contributors

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Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same […]

The post What’s the Key to Employee Social Advocacy? Employee Content Contributors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

08 Jun

3 Content Strategy Lessons From Iconic Brands

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image-10311

ONE: The Man Makes the Clothes Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in […]

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15 May

The Biggest Barriers For Global Content Strategy

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I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen. This newly published […]

The post The Biggest Barriers For Global Content Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

20 Apr

Why Content Marketing and Marketing Automation Go Hand in Hand

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image-9796

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, […]

The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

11 Apr

4 Reasons Your Story Is Your Most Valuable Marketing Asset

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By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. From CRMs […]

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