Archives for Lifecycle Marketing

04 Apr

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

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For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel […]

The post B2B Tech Marketers Make the Shift From Funnels to Lifecycles appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

26 Jan

3 Steps to Reduce Churn and Increase Revenue

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reducing churn with customer marketing

Author: Rick Siegfried

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Here are three steps to getting your customer marketing campaigns up and running.

The post 3 Steps to Reduce Churn and Increase Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Nov

The Evolution of the Customer Lifecycle

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the evolution of the customer lifecycle

Author: Sachin Kalra

The customer lifecycle represents the different stages that buyers will go through as they interact with your brand. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What we’ve come to realize is that even though marketing has evolved significantly over time, the customer lifecycle model hasn’t evolved to reflect the same changes. Here are three fundamental changes to the customer lifecycle model to reflect the unique buyer's journey, which can serve as a framework for you to evaluate your own.

The post The Evolution of the Customer Lifecycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

24 Aug

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Author: Anastasia Pavlova

Are you doing enough to hit and potentially exceed your revenue goals? If you're not marketing additional products or services to existing customers, you're missing out on low-hanging fruit. In fact, 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don't leave this on the table for others to grab and follow these six steps to start cross-selling and upselling to your customers.

The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.